Sr. Director, Marketing AI Enablement

Bristol Myers Squibb • Princeton, NJ

4d

About The Position

The Senior Director, Senior Director, Marketing AI Enablement Commercialization AI Strategy& Analytics (CASA) will be pivotal in advancing BMS’s Rewire Marketing approach, championing the development and execution of a best-in-class, AI-driven commercialization model. As the primary business owner and strategic connector, this leader will partner closely with IT to shape, drive, and implement the marketing capabilities and technologies needed to realize our AI Commercialization vision. Reporting to the CASA VP, Marketing AI Capabilities and Experience, the role requires a unique blend of commercial acumen and digital expertise, enabling the translation of business needs into scalable, innovative IT solutions that fuel marketing transformation at BMS. This individual will be responsible for orchestrating end-to-end capability evolution—identifying opportunities, architecting solutions, and ensuring seamless integration with key business processes. Success in this role hinges on an ability to build strong cross-functional relationships, influence stakeholders at every level, and balance commercial priorities with technical requirements to accelerate marketing performance and position BMS as a leader in data-driven commercialization.

Requirements

• Advanced degree in business, marketing, technology, or related field preferred
• Minimum of 10 years’ experience in commercial marketing or commercialization roles within the pharmaceutical, biotechnology, or healthcare industry
• Strong commercial acumen and the ability to translate business needs into technical requirements for scalable solutions
• Proven experience in leading large-scale marketing capability transformations, with a strong track record of driving digital and AI-enabled initiatives
• Exceptional stakeholder management and cross-functional collaboration skills, with an aptitude for navigating complex organizational structures and/or systems
• Deep understanding of marketing technology platforms, including experience with unified marketing portals, content management systems, and self-service solutions
• Demonstrated expertise in partnering with IT, Legal, and Regulatory teams to implement and evolve technology-enabled review and approval workflows
• Analytical mindset, proficient in measuring technology adoption and marketing performance through data and KPI
• Outstanding communication, influencing, and leadership skills, with the ability to drive change, mentor teams, and represent marketing capability priorities across senior leadership
• Demonstrated ability to develop and grow direct reports
• Ability to travel up to 30% to engage with global teams and stakeholders

Responsibilities

• Oversee a team of 3 direct reports: Director, MLx Marketing, Director, Content Capabilities, and Associate Director MLR transformation
• Serve as the principal connector between commercial and IT organizations, translating business requirements into scalable digital solutions aligned with AI commercialization objectives.
• Lead the ongoing development, refinement, and delivery of the Mosaic tech roadmap, ensuring innovative enhancements and expansion—including a Mosaic self-service option for greater user efficiency and empowerment
• Oversee the implementation and evolution of the unified marketing platform, serving as the central portal for marketers to manage end-to-end daily activities and drive operational excellence
• Partner with IT and key stakeholders to deliver technology-enabled transformation of the Medical, Legal, and Regulatory (MLR) review process, accelerating personalized content review and approval
• Drive the implementation and continuous improvement of SAMai, an AI-powered platform designed to synthesize information and respond to strategic queries, enabling instant cross-market sharing and insights for brand teams
• Champion the integration of advanced AI capabilities into marketing processes, identifying opportunities to enhance data-driven decision making across global and local teams
• Develop and execute strategies for capability building, ensuring marketing and commercial teams are equipped to leverage new technologies for business impact
• Measure adoption and effectiveness of new platforms and technologies; refine delivery approaches based on real-world feedback and performance analytics.
• Foster an innovation-driven culture, mentoring teams on the use of next-generation marketing technologies, tools, and best practices
• Collaborate closely with cross-functional partners to ensure alignment, seamless process integration, and ongoing support for marketing transformation initiatives

Benefits

• Health Coverage: Medical, pharmacy, dental, and vision care.
• Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
• Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
• Work-life benefits include: Paid Time Off US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees) Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays Based on eligibility, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day. All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.

What This Job Offers

• Job Type: Full-time
• Career Level: Director