Lending Club-posted 3 months ago
$211,000 - $245,000/Yr
Full-time • Senior
Hybrid • San Francisco, CA
1,001-5,000 employees
Credit Intermediation and Related Activities

We're looking for a data-driven, results-obsessed lifecycle marketing leader to own and scale our lifecycle marketing strategy across the full customer journey for LendingClub's suite of lending and banking products. This role is pivotal in driving acquisition, remarketing, and cross-sell programs that maximize customer engagement, retention, and lifetime value. As the Sr Director of Lifecycle Marketing, you will lead a high-impact team responsible for our owned marketing channels-including Email, Push, SMS, In-Product, and In-App messaging. You'll define the vision, set the roadmap, and oversee execution of lifecycle initiatives that directly influence revenue and customer growth. You'll work closely with Product, Data, Brand, and Growth Marketing teams to drive cross-functional alignment and impact.

  • Architect and lead the end-to-end lifecycle marketing strategy across acquisition, onboarding, engagement, retention, and cross-sell.
  • Manage and mentor a growing team of lifecycle marketers and operators, including automation specialists.
  • Oversee the development and launch of automated and manual campaigns across email, push, SMS, in-app channels.
  • Build sophisticated targeting strategies using behavioral, demographic, and transactional data.
  • Own a robust testing agenda across creative, messaging, and audience strategies.
  • Serve as a key stakeholder in product launches, ensuring lifecycle messaging supports adoption and engagement.
  • Define and track KPIs across lifecycle programs.
  • Lead the strategic use of Salesforce Marketing Cloud (SFMC) and other lifecycle tools.
  • Ensure all campaigns adhere to regulatory standards and industry best practices.
  • 10+ years in marketing roles, with deep experience in lifecycle, CRM, or retention marketing-preferably within consumer financial services or digital products.
  • Proven success in scaling lifecycle programs that drive measurable business outcomes.
  • Skilled in translating data into strategy.
  • Fluent hands-on experience with SFMC or similar platforms (Braze, HubSpot, etc.).
  • Strong communicator and cross-functional partner.
  • Passionate about experimentation and optimization.
  • Experience with AI-driven personalization and marketing automation.
  • Experience in A/B testing and multivariate testing.
  • Medical, dental and vision plans for employees and their families.
  • 401(k) match.
  • Health and wellness programs.
  • Flexible time off policies for salaried employees.
  • Up to 16 weeks paid parental leave.
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