Sr Director, Lifecycle Marketing

LendingClub-posted 3 months ago
$211,000 - $245,000/Yr
Full-time • Senior
San Francisco, CA
1,001-5,000 employees
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We’re looking for a data-driven, results-obsessed lifecycle marketing leader to own and scale our lifecycle marketing strategy across the full customer journey for LendingClub’s suite of lending and banking products. This role is pivotal in driving acquisition, remarketing, and cross-sell programs that maximize customer engagement, retention, and lifetime value. As the Sr Director of Lifecycle Marketing, you will lead a high-impact team responsible for our owned marketing channels—including Email, Push, SMS, In-Product, and In-App messaging. You’ll define the vision, set the roadmap, and oversee execution of lifecycle initiatives that directly influence revenue and customer growth. You’ll work closely with Product, Data, Brand, and Growth Marketing teams to drive cross-functional alignment and impact.

  • Architect and lead the end-to-end lifecycle marketing strategy across acquisition, onboarding, engagement, retention, and cross-sell.
  • Drive measurable impact on conversion rates, customer retention, and LTV.
  • Manage and mentor a growing team of lifecycle marketers and operators, including automation specialists.
  • Foster a culture of experimentation, accountability, and performance.
  • Oversee the development and launch of automated and manual campaigns across email, push, SMS, in-app channels.
  • Ensure campaigns are timely, personalized, and aligned with product and business priorities.
  • Build sophisticated targeting strategies using behavioral, demographic, and transactional data.
  • Partner with Data Engineering and Marketing Analytics to unlock new personalization capabilities.
  • Own a robust testing agenda across creative, messaging, and audience strategies.
  • Leverage AI tools and predictive modeling to continuously improve campaign performance.
  • Serve as a key stakeholder in product launches, ensuring lifecycle messaging supports adoption and engagement.
  • Collaborate with Product and Brand teams to align messaging with customer needs and channel best practices.
  • Define and track KPIs across lifecycle programs.
  • Deliver actionable insights to senior leadership and continuously refine strategy based on performance data.
  • Lead the strategic use of Salesforce Marketing Cloud (SFMC) and other lifecycle tools.
  • Drive innovation through AI-powered personalization and automation.
  • Ensure all campaigns adhere to regulatory standards and industry best practices, with a strong focus on customer privacy and data protection.
  • 10+ years in marketing roles, with deep experience in lifecycle, CRM, or retention marketing—preferably within consumer financial services or digital products.
  • Proven success in scaling lifecycle programs that drive measurable business outcomes.
  • Skilled in translating data into strategy.
  • Comfortable owning KPIs and presenting insights to executive stakeholders.
  • Fluent hands-on experience with SFMC or similar platforms (Braze, HubSpot, etc.).
  • Familiarity with AI-driven personalization and marketing automation.
  • Strong communicator and cross-functional partner.
  • Able to influence across Product, Data, Brand, and Growth teams.
  • Passionate about experimentation and optimization.
  • Experienced in A/B testing, multivariate testing, and scaling winning strategies.
  • Medical, dental and vision plans for employees and their families.
  • 401(k) match.
  • Health and wellness programs.
  • Flexible time off policies for salaried employees.
  • Up to 16 weeks paid parental leave.
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