Sr. Director, Kids & Preschool Animation, TV and Digital
About The Position
Mattel Studios is seeking a visionary and strategically-minded Sr. Director, Kids & Preschool Animation to lead creative development, production, and brand storytelling for Mattel’s animated long and short form content slate. This leader will oversee the ideation, development, and execution of kids and preschool animated programming based on Mattel’s iconic toy and entertainment brands for global streamers, broadcasters and digital platforms. The Sr. Director will co-lead the creative vision with the SVP Head of Animation, and collaborate closely with Toy Design, Franchise, and Marketing teams to ensure that storytelling both entertains global kid and preschool audiences and amplifies the reach and impact of Mattel’s toy and consumer product campaigns.
Requirements
- 12+ years of progressive experience in animation development and production, with a focus on kids and preschool content.
- Demonstrated success in the global streaming and broadcast space; additional experience with YouTube or digital-first animation a plus.
- Deep understanding of children’s entertainment audiences, developmental stages, and trends in preschool and kids media.
- Proven ability to translate IP and toy brands into story-driven franchises.
- Strong network of writers, directors, and animation studios in the kids’ content ecosystem.
- Exceptional leadership, communication, and presentation skills.
- Strategic thinker who thrives at the intersection of creativity, commerce, and audience insight.
Responsibilities
- Lead the creative direction and development of all kids and preschool animated content to execute Mattel’s goal to create best in class kid and preschool entertainment first and foremost, while also magnifying brand excitement through 360 play.
- Collaborate with the SVP Head of Animation as a creative partner in shaping tone, style, and storytelling direction across all preschool and kids IP/toy brand related verticals (fashion dolls, vehicles, action figure play, etc.).
- Oversee development of both Hero Content (flagship series, specials) and Shoulder Content (shortform companion pieces) designed to sustain audience engagement.
- Provide clear creative feedback and guidance to Directors, Managers, and external studios through each stage of development and production.
- Ensure content maintains a balance between entertainment-first storytelling and brand authenticity, serving both narrative and commercial objectives.
- Partner with SVP Head of Animation to develop and implement a strategy that reflects global streamer, broadcaster and digital platform best practices for pacing, audience retention, and engagement, as well as commercial drivers for toy and CP.
- Identify opportunities to extend successful YouTube properties to streamers and broadcasters through commissions or licensing, and extend successful streamer/broadcaster series on YouTube.
- Maintain active relationships with YouTube Kids and global streaming partners and executives to anticipate trends and leverage promotional opportunities.
- Collaborate with Marketing and Franchise leadership to align content rollouts with toy and consumer product launch calendars.
- Work cross-functionally to develop programming that builds awareness and love for Mattel’s toy-linked brands.
- Lead and mentor a multi-tier kids and preschool creative team, including two Sr. Managers (Vehicles & Action Figures / Fashion Dolls related content) and their respective teams of Managers.
- Foster a culture of creative excellence, collaboration, and innovation.
- Recruit and nurture emerging creative talent, writers, directors, and animation partners in the kids and preschool space (shared with Sr. Managers).
- Partner with the Animation team’s Supervising Producer to oversee scheduling, resource allocation, and budget adherence across all projects.
- Manage the vertical’s annual budget, including development, production, and vendor costs.
- Evaluate creative and operational performance through analytics, audience insights, and ROI measures.
- Provide regular progress and performance reports to the SVP Head of Animation.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
