Sr. Director, Journey Planning & Omnichannel Orchestration

Universal Orlando • Orlando, FL

1d

About The Position

JOB SUMMARY: Responsible for translating Go-To-Market (GTM) strategies into coordinated, customer-centric activation plans across channels. This role defines and operationalizes end-to-end communication frameworks, ensuring the right message reaches the right audience at the right time. Serves as the bridge between GTM strategy and channel execution, this leader drives cohesive, efficient, and performance-oriented marketing activation across paid, owned, and earned channels. MAJOR RESPONSIBILITIES: Journey & Communications Framework Design – Define end-to-end customer journeys and communication frameworks, ensuring alignment to brand, audience, and commercial priorities. Omnichannel Activation Planning – Translate GTM strategies into actionable omnichannel plans, including messaging hierarchy, sequencing, and channel roles. Channel Coordination & Orchestration – Lead cross-channel alignment and execution planning to ensure seamless delivery and reduce fragmentation or duplication. Audience-Centric Delivery & Optimization – Partner with Audience Strategy and analytics teams to refine segmentation, targeting, and journey performance. Execution Governance & Enablement – Establish frameworks, tools, and best practices to enable effective activation; act as central coordination point across strategy, creative, and channel teams. Understand and actively participate in Environmental, Health & Safety responsibilities by following established UDX policy, procedures, training, and team member involvement activities. Perform other duties as assigned.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field required; MBA or advanced degree preferred.
• 10+ years experience in marketing strategy, communications planning, omnichannel activation, or related disciplines
• Experience operating in complex, matrixed organizations with multiple stakeholders and shared accountability models
• Proven track record translating enterprise or portfolio-level strategy into integrated, cross-channel execution
• Experience leading and developing high-performing teams
• Strong experience partnering with analytics, brand and audience strategy, creative, and channel teams
• Strategic Thinking Ability to translate business objectives into structured, end-to-end activation frameworks
• Strong understanding of how audience, message, channel, and timing work together as an integrated system
• Omnichannel Marketing Expertise Understanding of paid, owned, and earned channel roles, strengths, and constraints across the customer lifecycle
• Journey Planning & Customer-Centric Design Ability to design communication frameworks that drive engagement and conversion
• Cross-Functional Leadership & Influence Ability to lead through influence across strategy, creative, analytics, and channel teams
• Strong collaboration and stakeholder management skills in highly matrixed environments
• Execution Translation & Operational Rigor Ability to convert strategy into clear, actionable plans with defined sequencing, priorities, and timelines
• Strong attention to detail and ability to manage complexity without losing strategic clarity
• Data Fluency & Performance Orientation Ability to interpret performance data and apply insights to optimize activation plans
• Familiarity with segmentation, targeting, and test-and-learn methodologies
• Communication & Alignment Excellent verbal and written communication skills
• Ability to create clarity and alignment across diverse teams and levels of the organization
• Tools/Tech Familiarity Experience with marketing automation and campaign management tools
• Familiarity with project management and workflow tools (e.g., Workfront or similar)
• Exposure to personalization, testing frameworks, and customer data platforms (CDPs)

Nice To Haves

• MBA or advanced degree preferred.

Responsibilities

• Journey & Communications Framework Design – Define end-to-end customer journeys and communication frameworks, ensuring alignment to brand, audience, and commercial priorities.
• Omnichannel Activation Planning – Translate GTM strategies into actionable omnichannel plans, including messaging hierarchy, sequencing, and channel roles.
• Channel Coordination & Orchestration – Lead cross-channel alignment and execution planning to ensure seamless delivery and reduce fragmentation or duplication.
• Audience-Centric Delivery & Optimization – Partner with Audience Strategy and analytics teams to refine segmentation, targeting, and journey performance.
• Execution Governance & Enablement – Establish frameworks, tools, and best practices to enable effective activation; act as central coordination point across strategy, creative, and channel teams.
• Understand and actively participate in Environmental, Health & Safety responsibilities by following established UDX policy, procedures, training, and team member involvement activities.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Director