Sr Director I, Social

Coca-Cola • Atlanta, GA

15d

About The Position

This role will report to the VP of IMX. As the Sr. Director I of Social & Community for North America, you will craft and drive the overarching vision & implementation for social media across the North America Operating Unit (NAOU). In this role, you champion a community-first approach, ensuring that social media becomes a core marketing capability and a cultural engine for brand building, consumer engagement, and business growth. You are a transformational leader who elevates social from just a communication channel to an integral driver of our brands’ success in the market. In this role you will be responsible for driving the capability in Marketing for NAOU, leading the team, with an emphasis on Audience and Platform Strategy, Content excellence, Strategic role of Creators, Analytics and Measurement.

Requirements

• Education: Bachelor’s degree in Marketing, Communications, Digital Media or a related field is required; MBA or other relevant advanced degree is a plus.
• Experience: 10+ years of experience in social media strategy, brand marketing, or digital communications, with a proven track record of leading large-scale transformations and building engaged online communities.
• Leadership & Collaboration : Demonstrated ability to lead and inspire dispersed teams, and to influence cross-functional stakeholders at all levels. Experience managing internal teams and external agency partners, driving alignment towards common goals.
• Social Media Expertise : Deep understanding of all major social platforms, content formats, community management practices, and social analytics. Up-to-date with the latest trends in social media, emerging platforms, and audience behaviors, and able to translate that knowledge into effective strategies.
• Change Management: Experience navigating complex organizational structures and successfully driving change at scale. Comfortable leading new initiatives, introducing new processes or technologies, and guiding teams through evolving ways of working.
• Passion & Cultural Fit: Genuine passion for culture, creativity, and consumer connection. A visionary yet hands-on approach, with an innovative mindset that keeps our brands culturally relevant. Exhibits a strong consumer-first perspective and enthusiasm for staying ahead of social and digital trends.

Responsibilities

• Vision & Strategy Development: Define and articulate a bold, future-forward vision for NAOU social media rooted in community connection, cultural relevance, and platform excellence. Lead the transformation of social from a channel to a strategic capability that drives brand equity and genuine consumer love for our brands.
• Community-Centric Leadership: Build and nurture vibrant brand communities by embedding human insights, cultural foresight, and audience-first planning into every aspect of social strategy. Ensure that all social content reflects authentic storytelling and fosters meaningful, two-way engagement with consumers.
• Social Safety: Develop and operationalize best-in-class social safety processes, protocols, and communication routines. Proactively protect our brands by ensuring rapid response and issue escalation practices are in place, maintaining a “best in industry” approach to brand safety and crisis management on social platforms.
• Creator/Influencer Governance: Lead the strategic framework for Creators and Influencers for NAOU Marketing with a focus on strategic role and measurement.
• Operational Excellence & Change Management: Lead the implementation of the social transformation model across NAOU, instilling consistency, agility, and excellence in execution. Drive change management efforts with internal teams and agency partners to embed new ways of working, streamline workflows, and increase the speed and quality of social content delivery.
• Cross-Functional Integration: Partner closely with Creative, Brand, Media, and IMX teams to seamlessly integrate social strategies into broader brand campaigns and marketinginitiatives. Champion fit-for-platform content and real-time creative ideas that align with overall brand goals and meet consumer expectations on each social platform.
• Team & Talent Leadership: Build and lead a high-performing, diverse team of social strategists, community managers, analysts, and creatives. Foster a culture of innovation, experimentation, speed, and accountability on the team. Mentor and develop talent through coaching and capability-building, promoting agile ways of working and ensuring the team stays ahead of social media trends and technologies.
• Measurement & Impact: Establish clear KPIs and utilize analytics to measure community health, content performance, and overall business impact of social media. Regularly review insights and feedback, and use data-driven learnings to continuously optimize social strategy and inform future plans. Clearly communicate the value and results of social initiatives to stakeholders, linking community engagement to tangible business outcomes.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager