Sr Director I, Modeling and Measurement
About The Position
We always start with empathizing with people - showing passion for consumers and their lives. We focus on persistent multi-year brand platforms and create human-centric engagement through experiences leveraging passion points (music, gaming, sports), occasions & rituals (uplifting breaks, meals), iconicity and sustainability. This role is a strategic leadership position aimed at identifying growth areas for our key global customer. We are looking for a candidate who is an expert in gathering research and insights to support data-driven decision-making. What You'll Do for Us: Serve as the Insights SME and Hub, stewarding actionable insights, understanding and utilizing insights resources, developing primary research, and leading Business Performance & Insights Sharing. Lead Insights and Situation Assessment for Operating Unit planning, contributing to the development of Annual Business Planning (ABP) and Long-Range Planning (LRP), and advise senior leadership. Lead the creation and execution of custom research driven by strategic customer needs. Serve as resident Futurist and support the team in working with a Futures Thinking mindset. Maintain and improve business intelligence tools to democratize data access across the division. Contribute to custom analyses using internal and syndicated sources to provide insights and fact-based points of view on key business and strategic issues.
Requirements
- Bachelor’s degree in Marketing, Business or related field, Masters preferred.
- 7+ years of experience in strategy, insights, brand, customer, business intelligence, and/or guest research.
- Experience in data-driven decision making and analytics.
- Strong business and consumer insights: Ability to identify a consumer or customer problem worth solving or an opportunity worth investing in.
- Excellent design solutions: Ability to recommend strategic focus areas to address business problems and opportunities, in alignment with strategic priorities.
- Proficient in horizon scanning: Continuously monitors business and macro environments for impact to strategy.
- Exceptional data-driven storytelling: Ability to consolidate data, analyze for insight, and translate into a clear and compelling story.
- Strategic priority management: Ability to utilize both external and internal learning to adapt existing solutions to address emerging business opportunities.
- System leadership and alignment: Ability to develop explicit plans to ensure profitability at scale by prioritizing shared value and aligned interests with System partners.
- Proficiency in maintaining and enhancing business intelligence tools in PowerBI.
- Ability to learn and effectively use data platforms (e.g., CCV Harmoni) to obtain and analyze relevant information.
Responsibilities
- Serve as the Insights SME and Hub, stewarding actionable insights, understanding and utilizing insights resources, developing primary research, and leading Business Performance & Insights Sharing.
- Lead Insights and Situation Assessment for Operating Unit planning, contributing to the development of Annual Business Planning (ABP) and Long-Range Planning (LRP), and advise senior leadership.
- Lead the creation and execution of custom research driven by strategic customer needs.
- Serve as resident Futurist and support the team in working with a Futures Thinking mindset.
- Maintain and improve business intelligence tools to democratize data access across the division.
- Contribute to custom analyses using internal and syndicated sources to provide insights and fact-based points of view on key business and strategic issues.
Benefits
- Career Development: The Coca-Cola Company offers a wide range of resources and programs to support your career development, including global learning programs and leadership development programs.
- Innovation & Technology: The ability to work with an award-winning team that is on the cutting edge of innovation.
- Learning Culture: Access to resources such as LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowledge.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Number of Employees
5,001-10,000 employees
