Sr. Director, Health Systems

Guardant Health

8d•$220,915 - $303,790•Hybrid

About The Position

Guardant Health is a leading precision oncology company focused on guarding wellness and giving every person more time free from cancer. Founded in 2012, Guardant is transforming patient care and accelerating new cancer therapies by providing critical insights into what drives disease through its advanced blood and tissue tests, real-world data and AI analytics. Guardant tests help improve outcomes across all stages of care, including screening to find cancer early, monitoring for recurrence in early-stage cancer, and treatment selection for patients with advanced cancer. For more information, visit guardanthealth.com and follow the company on LinkedIn, X (Twitter) and Facebook. The Sr. Director, Health Systems Marketing is the enterprise marketing leader responsible for accelerating Shield adoption and scale across National and Regional health system accounts. This role owns the multi-year health systems marketing strategy, enterprise value proposition, and executive-facing narrative that translates clinical evidence, economic value, operational feasibility, and ecosystem dynamics into system-ready programs that drive measurable commercial impact. This leader serves as the voice of the health system customer internally and operates as a core partner to field leadership, the Health Systems Program Office/KAM Excellence function, Brand Marketing, Medical Affairs, HEOR, Market Access, Policy, Analytics/CRM, and EMR Integration. Success requires executive presence, deep health systems ecosystem fluency, and the ability to lead cross-functionally to scale repeatable adoption. Defining Success in This Role: Measurable contribution to Shield enterprise adoption and scale, including influence on pipeline progression, pilot-to-scale conversion, and sustained ordering pull-through. A clear, differentiated health systems value proposition and narrative system tailored by stakeholder persona and account archetype. A closed-loop voice-of-customer and executive engagement engine that consistently informs messaging, tools, playbooks, and evidence priorities. Tight alignment to the Health Systems operating cadence, with early identification of adoption barriers and rapid mobilization of cross-functional solutions. Integrated provider-facing and direct-to-patient pull-through messaging and resources that support sustained demand and health system workflow adoption. Full-funnel measurement and continuous optimization of health systems marketing programs and enablement.

Requirements

Bachelor’s degree required; 12+ years of relevant healthcare marketing experience with enterprise/B2B focus preferred.
Demonstrated experience marketing to health systems/IDNs/ACOs or similar complex customers, including account-based marketing and executive messaging.
Track record of building value propositions and enablement that drive measurable adoption outcomes.

Nice To Haves

MBA or advanced degree.
Diagnostics/medtech/biopharma/population health experience.
Familiarity with guideline evolution, quality measures, and coverage/access dynamics.

Responsibilities

Own the Health Systems Marketing strategy and multi-year roadmap for Shield, aligning to enterprise goals and evolving with evidence, guidelines, quality measures, and the value-based care landscape.
Build and continuously refine the enterprise value proposition and narrative architecture for Shield, integrating clinical, economic, operational, and quality/VBC alignment for C-suite, population health, quality, finance, operations, IT, and clinical leaders.
Drive account-based marketing strategy for priority health systems, creating scalable programs and resources that accelerate adoption from interest to pilots to enterprise standardization.
Build and run a closed-loop voice-of-customer and executive engagement engine (councils/advisory forums, structured insight capture, synthesis, and action tracking) to inform strategy, messaging, enablement, and service improvements.
Operate within the Health Systems governance cadence in partnership with Field leadership and the Program Office, surfacing opportunities and barriers early and translating insights into cross-functional playbooks and adoption initiatives.
Partner with Brand Marketing to align provider-facing enterprise marketing with direct-to-patient pull-through messaging and resources that support field needs, health system workflows, and sustained demand.
Lead health systems sales enablement, developing executive-ready messaging, tools, decks, objection handling, competitive positioning, and reinforcement in partnership with field leadership.
Partner with Medical Affairs, HEOR, Policy, Market Access, and Analytics to strengthen the economic and operational case for adoption, identify evidence gaps, and align marketing strategies to emerging data and access dynamics.
Own full-funnel KPIs and measurement frameworks, using data to optimize programs and clearly quantify marketing impact on adoption and revenue outcomes.
Own the health systems marketing operating budget and agency ecosystem; build and lead a high-performing team and/or agency bench to deliver priority initiatives with speed and quality.
Anticipate competitive and market shifts that impact enterprise decisions and proactively shape positioning, content, and cross-functional requirements to defend and grow enterprise share.