Sr. Director, GTM - Education (Higher Ed.)

Adobe • San Jose, CA

21d • $182,500 - $389,650

About The Position

Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity The Senior Director, Go-To-Market (GTM) for Higher Education at Adobe is a pivotal global leadership role responsible for operationalizing go-to-market strategies that drive growth and enhance the customer experience for higher education institutions (students, faculty and administration) worldwide! The Senior Director will influence cross-functional teams, accelerate revenue performance, and drive market adoption.

Requirements

• 15+ years of GTM and/or sales experience in software/SaaS, IT, or EdTech (education/public sector sales experience strongly preferred)
• Education Market Understanding: Practical knowledge Higher Education market, including procurement cycles, budgeting patterns, and customer decision dynamics
• Consultative: Proven ability to run structured discovery, articulate business value, and support sales leaders in complex, multi-stakeholder deals
• Partner/Channel Management: Experience collaborating with channel partners (distributors/resellers/SIs) and driving outcomes through a partner ecosystem.
• Communication & Presentation: Excellent communication skills; comfortable presenting to senior leaders and account decision makers
• Analytical Skills: Data-driven approach; able to interpret pipeline/usage data to drive prioritization and decision-making
• Attitude: Ownership, curiosity, and resilience in a dynamic market; strong collaboration skills and a customer-first approach
• Bachelor’s degree (or equivalent experience)

Nice To Haves

• Master’s degree preferred

Responsibilities

• GTM Strategy & Growth: Own GTM planning across universities and education consortiums driving net-new and expansion opportunities.
• Education Stakeholder Engagement: Build long-term relationships with university and Office of Education decision-makers, including leadership, faculty, IT, and educator communities.
• Solution & Value Selling: Position Adobe’s Creativity and Productivity platforms, including responsible GenAI with Firefly, through outcomes-based selling and education-specific use cases.
• Channel & Ecosystem Execution: Co-sell with distributors, resellers, and partners through joint planning, enablement, and deal execution.
• Adoption, Renewal & Lifecycle: Partner cross-functionally to drive onboarding, adoption, renewals, and footprint expansion while reducing churn.

What This Job Offers

• Job Type: Full-time
• Career Level: Director