Sr. Director Growth Marketing

Columbia Sportswear Company • Portland, OR

130d

About The Position

Our mission at Columbia Sportswear is to unlock the outdoors for everyone. We’re looking for an exceptional leader to drive our omnichannel growth marketing efforts. Reporting directly to the SVP & Head of Marketing, you will lead a team dedicated to leveraging consumer insights to drive breakthrough brand marketing, efficient consumer acquisition and growth of our Direct-To-Consumer business. You will lead the integrated paid, organic, and retail marketing teams with a modern, social-first consumer acquisition strategy that is anchored in best-in-class storytelling and digital content. As the Senior Director of Growth Marketing, you will have the opportunity to lead the company’s paid and organic marketing strategies through a balanced lens of brand and performance marketing. You’ll thrive in this role if your background is anchored in performance marketing, and you have a love of modern social-first brand building and storytelling.

Requirements

• Bachelor’s degree in Marketing, Data Science, Psychology, Economics, or a related field
• 5+ years of P&L ownership of $500M+ revenue brands
• Experience owning and managing decision making for 8-9 figure marketing budgets
• 10+ years of experience in performance marketing, with experience in the apparel or fashion industry; wholesale experience a plus
• 5+ years of experience in brand marketing or brand management
• 5+ years of experience in retail / foot-traffic or local marketing
• Proven track record of leading and managing 15+ person marketing teams
• Strong analytical and problem-solving skills, with the ability to interpret complex data and make strategic decisions
• Proficiency in marketing automation tools, analytics platforms, and performance marketing platforms
• Proficiency in digital and social-first brand building platforms and creative tactics, including Meta, TikTok, CTV, YouTube, Google, Influencer, Affiliates

Responsibilities

• Develop and execute comprehensive growth strategies to drive customer acquisition, engagement, and retention
• Coordinate brand positioning and ensure consistent messaging across all marketing channels
• Conduct thorough market research to identify trends, opportunities, and competitive landscape
• Work closely with product, merchandising, planning, sales, DTC teams to align marketing strategies with business objectives
• Analyze and report on the effectiveness of marketing campaigns, using data-driven insights to optimize performance
• Lead, mentor, and develop a high-performing marketing team, fostering a culture of innovation and collaboration
• Own and manage the marketing budget to ensure efficient allocation of resources and maximum ROI
• Oversee all paid and organic media strategy, inclusive of paid brand and direct response channels and owned social and retail channels

Benefits

• 401k plan plus a generous company match
• Medical, dental, vision, life insurance, disability
• Flexible spending accounts, health savings account
• Assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services)
• EAP + which is free and confidential 24/7/365 counseling services
• Extensive wellness benefits
• Employee discounts
• Generous time off program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees