Sr. Director, Global Performance Marketing

DocuSign • San Francisco, CA

400d • $195,500 - $315,775 • Remote

About The Position

The Senior Director of Global Performance Marketing at DocuSign is responsible for leading the performance marketing team to drive customer acquisition, retention, and revenue growth through strategic digital marketing initiatives. This role involves developing and implementing high-impact marketing strategies, managing a team of professionals, and collaborating with cross-functional teams to align marketing efforts with business objectives. The position requires a strong focus on analytics, budget management, and innovation in performance marketing.

Requirements

• Bachelor's Degree or equivalent in work experience or military service.
• 15+ years of Performance Marketing experience with a focus on digital marketing within the SaaS industry.
• Strong analytical skills and ability to interpret complex data to make informed decisions and optimize marketing campaigns.
• Excellent leadership and communication skills, with the ability to inspire and motivate a team to achieve common goals.
• Demonstrated ability to thrive in a fast-paced, dynamic environment and effectively handle multiple projects and priorities simultaneously.
• Experience working with marketing automation platforms, CRM systems, analytics tools, SEO strategies, and paid media campaigns.
• Deep understanding of digital marketing channels and platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and others.
• Proven track record of developing and implementing successful performance marketing strategies that drive customer acquisition and revenue growth.

Responsibilities

• Develop and implement comprehensive performance marketing strategies to drive customer acquisition, retention, and revenue growth.
• Lead a team of marketing professionals to plan, implement, and optimize digital marketing campaigns across various channels globally including paid search, display advertising, social media, and others.
• Set the cross-channel media strategy and spend plan.
• Connect SEO tightly to paid and ensure overall search success.
• Shape the tech and analytics roadmap to support analysis, orchestration, trafficking, and AI-powered bidding.
• Set clear performance targets and metrics for all marketing initiatives and regularly monitor and analyze campaign performance to identify areas for optimization and improvement.
• Collaborate with cross-functional teams, including Product, Sales, and Finance to align marketing efforts with overall business objectives and ensure seamless execution of marketing campaigns.
• Stay informed about industry trends, standard processes, and emerging technologies in performance marketing, SEO, and paid media, and leverage this knowledge to innovate and drive continuous improvement.
• Manage marketing budgets effectively and allocate resources strategically to enhance value and achieve business goals.
• Cultivate a culture of creativity, collaboration, and accountability within the Marketing team, encouraging professional growth and development among team members.
• Build and maintain relationships with external partners, agencies, and vendors to support marketing initiatives and drive business results.
• Create a return on investment model to drive measurability of every action, asset, campaign to further scale spending efficiency.

Benefits

• Paid Time Off: earned time off, as well as paid company holidays based on region.
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement.
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment.
• Retirement Plans: select retirement and pension programs with potential for employer contributions.
• Learning and Development: options for coaching, online courses and education reimbursements.
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
• Education Level: Bachelor's degree