eBay-posted 10 months ago
$189,600 - $321,750/Yr
Full-time • Senior
New York, NY
Professional, Scientific, and Technical Services

At eBay, we're more than a global ecommerce leader — we're changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We're committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts. Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet. Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all. eBay is seeking a dynamic and strategic Senior Director, Global Head of Customer Relationship Marketing (CRM) to lead and innovate our global customer communications strategy to over 130M buyers and sellers. This pivotal role will oversee a large, diverse team responsible for managing customer interactions across owned and operated channels, including email, push notifications, in-app messaging, and onsite marketing banners. The Senior Director of CRM will play a crucial role in driving sales, enhancing customer engagement, and fostering long-term retention through personalized and relevant communications. This position reports directly to the Chief Marketing Officer (CMO).

  • Develop comprehensive CRM strategy that aligns business objectives, focusing on customer engagement, driving sales and increasing retention of buyers and sellers.
  • Lead and mentor a large global team, fostering a culture of innovation, collaboration, and excellence.
  • Oversee the development and deployment of high-quality customer communications across all CRM channels.
  • Leverage artificial intelligence and data analytics to enhance the personalization and relevance of customer communications.
  • Utilize data-driven insights to measure the effectiveness of CRM initiatives and continuously optimize strategies.
  • Work closely with cross-functional teams to ensure cohesive and integrated customer experiences.
  • Stay abreast of industry trends and emerging technologies in CRM, identifying opportunities to innovate.
  • Oversee the CRM budget, ensuring efficient allocation of resources to maximize return on investment.
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Minimum of 10 years of experience in CRM, customer engagement, or related fields, with at least 5 years in a leadership role.
  • Proven track record of developing and executing successful CRM strategies in a global context.
  • Strong understanding of AI and data analytics as they apply to CRM and personalization.
  • Excellent leadership and team management skills, with experience managing large, globally diverse teams.
  • Exceptional communication and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
  • Strategic thinker with a customer-centric mindset and a passion for innovation.
  • Experience in e-commerce or digital marketing is highly desirable.
  • 401(k) eligibility
  • various paid time off benefits, such as PTO and parental leave
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