Sr. Director, Digital Product & Experience

Vuori, Inc•Carlsbad, CA

7h•$220,000 - $275,000•Onsite

About The Position

We are seeking an experienced and visionary Senior Director, Digital Product & Experience, to lead our digital product strategy and execution of our end-to-end ecommerce ecosystem—spanning the initial shopping discovery, site experience, UI/UX design, and the critical post-purchase returns process. This role is critical to driving our direct-to-consumer (DTC) growth by delivering exceptional ecommerce experiences that delight customers and drive business results. You will own the end-to-end digital product roadmap, championing customer-centric innovation while balancing technical feasibility and commercial objectives. As a senior leader, you will build and mentor a high-performing product team, collaborate cross-functionally with marketing, ecommerce, engineering, site merchandising & experience, customer service and operations, and serve as a key voice in shaping our digital future.

Requirements

Bachelor's degree in business, Marketing, Computer Science, or related field; or equivalent experience.
15+ years of progressive experience in digital product management, with at least 7 years in a leadership role
Proven track record of success in ecommerce product management within a DTC or retail brand environment
Deep expertise in site experience optimization, conversion rate optimization, and customer journey design
Strong UI/UX sensibility with experience leading/partnering closely with design teams to deliver exceptional user experiences
Experience managing and scaling high-traffic ecommerce platforms (Shopify Salesforce Commerce Cloud, Commerce Tools, or similar)
Demonstrated ability to build, lead, and develop high-performing product teams
Strong analytical skills with proficiency in leveraging data, A/B testing, and customer insights to drive decisions
Excellent communication and presentation skills, with the ability to influence at all levels of the organization

Nice To Haves

Preferably with experience working in retail apparel brands
Preferably background in building mobile apps and omnichannel commerce initiatives
Preferred familiarity with headless commerce architectures and composable technology stacks

Responsibilities

Strategic Leadership
Define and execute the multi-year digital product vision and roadmap aligned with overall business strategy and revenue goals
Lead the DTC Ecommerce product strategy, identifying opportunities to increase conversion, average order value, and customer lifetime value
Partner with Technology & Ecommerce leadership to prioritize initiatives, allocate resources, and communicate progress against key milestones
Stay ahead of industry trends, competitive landscape, and emerging trends to maintain market leadership
Product Management & Execution
Own the full product lifecycle for web commerce platforms, from discovery and ideation through launch and optimization
Drive site experience improvements across the entire customer journey including search, browse, product detail pages, checkout, returns and post-purchase
Establish and refine product management processes, ensuring rigorous prioritization frameworks, clear requirements documentation, & effective planning
Champion a data-driven culture, leveraging analytics, A/B testing, and customer research to inform decisions and measure success
User Experience & Design
Lead UX/UI teams to deliver intuitive, accessible, and visually compelling digital experiences
Advocate for the customer in all product decisions, ensuring usability and delight are never compromised for speed
Oversee user research initiatives to deeply understand customer needs, pain points, and behaviors
Leadership, Team Development & Collaboration
Build, lead, and inspire a team of product managers and associated roles, fostering a culture of ownership, innovation, and continuous improvement
Mentor and develop team members, providing clear career paths and growth opportunities
Collaborate effectively with engineering, ecommerce, marketing, site merchandising & experience, supply chain, operations, and customer service teams to deliver integrated solutions
Operational Excellence
Manage vendor and platform relationships, including ecommerce platforms, personalization tools, and third-party providers
Ensure site reliability, performance, and scalability in partnership with engineering teams
Own key performance indicators (KPIs) and reporting, providing regular updates to leadership on product health and initiative outcomes
Strategic Thinking
Ability to translate business objectives into actionable product strategies
Long-term vision balanced with pragmatic near-term execution
Strong commercial acumen
Customer Obsession
Deep empathy for the end consumer
Commitment to user-centered design principles and passion for creating seamless, delightful digital experiences
Leadership & Influence
Proven ability to inspire and motivate cross-functional teams
Executive presence and confidence presenting to senior leadership
Skilled at navigating ambiguity and driving alignment across diverse stakeholders
Technical Fluency
Strong understanding of modern Ecommerce technology stacks, APIs, and integrations
Ability to engage credibly with engineering teams on architecture and feasibility
Knowledge of analytics platforms (Google Analytics, Adobe Analytics, Mixpanel, Amplitude etc.), personalization tools, and CMS systems
Analytical Rigor
Experience in defining & tracking KPIs including CVR, AOV, bounce rate, and NPS
Proficiency in experimentation frameworks and statistical significance
Ability to synthesize complex data into clear, actionable insights
Agile & Iterative Mindset
Deep experience with Agile/Scrum methodologies.
Comfort with rapid iteration, failing fast, and continuous improvement with strong organizational and prioritization skills
Communication & Collaboration
Exceptional written and verbal communication. Ability to distill complex concepts for diverse audiences
Collaborative approach with a track record of building strong partnerships