Sr. Director, Demand Generation

Dandy

99d

About The Position

Dandy is seeking a Sr. Director of Demand Generation to lead the design, execution, and growth of our global demand generation engine. This role is mission-critical to our next phase of growth, with a sharp focus on driving high-volume customer acquisition and building a best-in-class inbound marketing funnel. You will define the strategy, inspire a high-performing team, and collaborate cross-functionally to deliver measurable, predictable, and repeatable pipeline growth.

Requirements

• 10+ years of progressive experience in demand generation or performance marketing, ideally in high-velocity consumer technology or SMB software environments.
• Proven track record of driving significant pipeline growth in high-volume acquisition models.
• Deep expertise across paid acquisition, marketing analytics, and multi-channel campaign management.
• Experience leading global demand generation or performance marketing programs, with proven ability to scale across multiple markets.
• Strong financial acumen with extensive experience managing budgets and delivering measurable ROI.
• Analytical thinker with the ability to distill complex data into actionable strategies and decisions.
• Exceptional leadership, communication, and cross-functional collaboration skills, with a history of building strong partnerships with Sales.
• Resourceful problem-solver with the ability to prioritize initiatives based on business impact.
• Ability to design organizational structure, recruit top talent, and build leadership capability within the global demand generation function.

Nice To Haves

• Experience in high-volume B2B or Direct-to-Consumer (D2C) performance marketing.
• Outstanding professional references.
• Relentlessly positive attitude and ability to thrive in a fast-paced environment.

Responsibilities

• Architect and execute a comprehensive, full-funnel demand generation strategy to accelerate pipeline and customer acquisition growth across segments.
• Lead, mentor, and scale a high-performing team globally, fostering a data-driven culture of accountability, experimentation, and continuous optimization.
• Own global demand generation budgets, KPIs, and OKRs — including lead volume, pipeline generation targets, conversion rates, and ROI.
• Develop and execute segment-specific strategies (SMB and enterprise) and global GTM programs tailored to regional market dynamics.
• Drive multi-channel campaigns across paid media (social, search, direct buys), direct mail, content marketing, lifecycle email, and events.
• Build and scale account-based marketing (ABM) programs in partnership with Sales to accelerate growth within strategic and enterprise accounts.
• Partner closely with Sales, Marketing Ops, and Revenue Ops to optimize lead handoff, enhance pipeline forecasting, and ensure tight alignment across the funnel.
• Collaborate with Product Marketing and Creative teams to deliver compelling, on-brand campaigns that resonate with target segments and personas.
• Evaluate, implement, and optimize MarTech tools to enhance scalability, efficiency, and performance.
• Implement attribution models and forecasting frameworks to optimize spend, improve predictability, and maximize pipeline contribution.
• Serve as a strategic partner to executive leadership, presenting insights, forecasts, and recommendations to guide company-wide growth strategy.

Benefits

• Healthcare
• Dental
• Mental health support
• Parental planning resources
• Retirement savings options
• Generous paid time off

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 1,001-5,000 employees