Be part of an amazing story. Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work. Job OverviewThe Senior Director, CRM & Lifecycle Personalization Strategy drives growth by leading strategy, marketing, execution, and cross-functional collaboration to enhance personalization and lifecycle journeys across Customer & Loyalty. This role develops and delivers key lifecycle and digital remarketing campaigns, leveraging A/B testing to measure and scale customer engagement strategies across multiple touchpoints and segments. The Senior Director serves as the enterprise leader responsible for growing and retaining Macy's overall customer base while driving onboarding, retention, and growth for the Star Rewards program, the company's primary known-customer engagement platform. This role owns the CRM and lifecycle strategy and marketing for Macy's customers, ensuring alignment with business, customer, lifecycle marketing, and digital retargeting goals. The Senior Director collaborates with cross-functional teams, including Brand Marketing, EDA, Loyalty Marketing, Product, Tech, Analytics, Legal, Creative, CRM Operations, Visual, Communications Planning, Consumer Insights, Stores, and Merchant Marketing. Additionally, this role partners closely with Citi, Macy's financial partner, and leads a team of colleagues, including both people leaders and individual contributors, across various strategy and marketing functions.