Zenni Optical-posted 3 days ago
$210,000 - $263,000/Yr
Full-time • Director
Hybrid • Los Angeles, CA

We’re seeking a visionary Senior Director, Creative to lead Zenni’s creative organization through its next chapter of brand evolution and growth. This senior role requires a transformative, highly strategic leader who can shape, elevate, and scale our brand across every touchpoint—while building a world-class internal creative function. Reporting to the VP, Engagement Marketing, you will oversee creative strategy, brand identity, cross-channel execution, and the operational systems that enable breakthrough, high-velocity creative. You’ll lead a multidisciplinary team and partner closely with product marketing, multimedia, performance, product, UX, and e-commerce to deliver work that is not only beautiful and on-brand, but also drives measurable business impact. Note: while we are open to remote candidates, we have a strong preference for Los Angeles-based folks who are able to work in a hybrid schedule out of our studio in downtown LA.

  • Creative Vision & Brand Leadership: Set and lead the end-to-end creative vision, ensuring all brand expressions ladder up to a unified, future-forward brand strategy. Serve as a key partner to executive leadership in defining how Zenni shows up across categories, audiences, and brand moments. Drive the evolution of visual identity, voice, and brand systems.
  • Multi-channel Creative Leadership: Oversee and innovate creative across web, digital, organic social, paid media, video, packaging, retail, IRL experiences, partnerships, and brand campaigns.
  • Team Leadership & Organizational Design: Lead and mentor a high-performing creative team. Define the organizational blueprint for a best-in-class internal creative.
  • Creative Operations & Process Excellence: Architect operational foundations for speed, quality, and scale. Standardize workflows and ensure cross-functional cohesion.
  • Campaign & Content Leadership: Lead integrated campaigns, product launches, and content storytelling that drive brand and business impact.
  • Cross-Functional Partnership: Collaborate closely with Product Marketing, Performance Marketing, E-commerce, UX, and CRM.
  • Creative Integrity & Output Oversight: Ensure Zenni shows up with a cohesive brand look and feel across all outputs.
  • Innovation & Culture: Champion new creative technologies, AI-driven processes, and test-and-learn approaches.
  • 10+ years of progressive creative leadership experience
  • Proven track record leading multidisciplinary creative teams
  • Deep expertise in digital design, brand systems, UX/UI, and storytelling
  • Portfolio showcasing innovative, cross-channel work
  • Strong executive communication skills
  • Experience in fast-paced agency or high-growth DTC brand environments is strongly preferred
  • Background in fashion, lifestyle, retail, or consumer goods is a plus
  • Experience scaling a creative team during brand transformation
  • Experience collaborating with in-house production teams
  • Annual Bonus Program
  • Healthcare: 100% premiums covered for medical, dental, and vision for employees (50% for dependents)
  • Basic Life and AD&D with option for additional voluntary coverage
  • Short and long term disability coverage
  • 401k with up to 4% match
  • EAP and Spring Health that gives you and dependents access to free therapy and coaching
  • Free access for you and your family to our digital wellness platform - Wellness Coach
  • Generous PTO in addition to our Week of Zen - the time between Christmas and New Year’s to relax and recuperate
  • Fully Paid Parental Leave - 16 weeks for birthing and non-birthing parents
  • Family forming & fertility support and services through Maven
  • Annual Zenni Gift Card - to use towards our products!
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