Sr. Director, Consumer Team Lead

Pfizer • New York City, NY

8d

About The Position

Migraine is a common, debilitating neurological disease affecting 40M people in the US. Surprisingly, less than half of the 19.5M people living with Migraine are diagnosed. Less than half of those diagnosed are treated on Rx therapy. There is a segment of people living with migraine who are highly engaged in the disease and actively seeking new medications. There is another, larger segment, that has lost hope of finding a therapy that effectively addresses their condition. They have tried one treatment after another with no effect and have consequently lowered their expectations or have lost hope entirely. To fully achieve the brand ambition, we must activate those seeking care and awaken the market that has gone dormant due to the cycle of past disappointments. Nurtec ODT produces amazing outcomes for patients that often transform their lives. Many patients not only enjoy the benefit of reduced pain, but experience such profound relief that they actually reimagine the type of person they want to be in the world In 2026 Nurtec must achieve high growth to achieve $1.6Bn sales, which will require the introduction of breakthrough patient activation. The Sr. Director Consumer Lead will lead the largest consumer presence of any brand at Pfizer, designing a sophisticated patient activation model that leverages a web of traditional and novel channels from Consumer Acquisition to Adherence including TV, Digital, Social, Influencer, Real Patients, Web, Search, LLM, & CRM to name a few!

Requirements

• Bachelor’s degree and 12+ years of pharmaceutical industry experience required, or Master's degree and 10+ years of experience, or Ph.D./PharmD and 8+ years of experience required.
• Ability to travel 10% of the time
• Innovative thinker who is excited by "pioneering" initiatives that may not have precedent
• Strong familiarity with the US healthcare landscape including HCPs, medical groups/integrated delivery networks, payers, and consumers
• Able to actively contribute to creating and operate in an environment that continuously encourages the implementation of innovative ideas and fosters a culture of collaboration and teamwork across functional teams
• Demonstrates a breadth of diverse leadership experiences and capabilities including the agile way of working, solution-oriented, the ability to influence and collaborate with peers and create business impact
• Demonstrated strategic thinking, analytical, and project management skills
• Demonstrated strong analytic skills to measure attribution and drive marketing performance, marketing mix improvements and higher ROI
• Demonstrated ability to manage and deliver results on multiple, complex, competing projects in a deadline-oriented environment

Nice To Haves

• Consumer marketing expertise required
• MBA preferred
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Responsibilities

• Serve as strategic lead for all patient activation efforts including but not limited to consumer strategy, TV, digital and social advertising
• Advance and optimize the success of Nurtec’s branded campaigns to amplify share of voice, broaden reach, raising awareness, engagement and generating demand
• Optimize paid, owned, and earned media plan by migrating to more efficient digital channels, leading strategic evaluation of new persuasive and breakthrough campaign development
• Lead strategic evaluation of new persuasive and breakthrough campaign development for new indications and new launches including Prevention, Menstrual Migraine and the next iteration of the successful “Interruptor” DTC Campaign
• Collaborate with CMO organization to deliver breakthrough campaigns and promotional efforts including aligning on CMO-led unbranded efforts to ensure unbranded + branded efforts deliver outsized impact when activated together
• Serve as Consumer lead for all market research, messaging development, and integration needed across the portfolLead complex patient activation model that leverages digital channels including Web, Search, LLMs, and an established network of real patient influencers
• Assess competitive activity and develop appropriate response plans in real time within the highly competitive Migraine category
• Spearhead cross-functional collaboration with agency, regulatory, legal and medical colleagues to understand and pull through labeling and data updates
• Leverage critical customer and marketplace insights to uncover growth opportunities to motivate patients to seek treatment
• Support annual operating and tactical plan development process, focused on Consumer strategy and activation
• Monitor key promotional metrics to evaluate the success of key initiatives and optimize accordingly to maximize profitability
• Continue to advance our emerging capabilities in Consumer channels (e.g., Media Audiences, AI, LLMs) RWE data promotion
• Develop brand OPDP preclearance strategy for new claims/campaigns
• Manage ~$300M brand budget, meeting all financial deliverables
• Develop and maintain strong relationships with all key and cross-functional partners, including but not limited to CMO, Field Force Leadership, Finance, Medical Affairs, Marketing Excellence, Corporate Communications, Regulatory, Legal
• Oversee segmentation and targeting strategies
• Manage team of 3 direct reports
• Manage/oversee all relevant agencies

Benefits

• participation in Pfizer’s Global Performance Plan with a bonus target of 22.5% of the base salary and eligibility to participate in our share based long term incentive program
• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
• paid vacation, holiday and personal days
• paid caregiver/parental and medical leave
• health benefits to include medical, prescription drug, dental and vision coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees