Sr. Director - Communications

SHI International Corp.•Austin, TX

7d•$205,000 - $235,000

About The Position

SHI, one of the world’s leading technology solution providers and America’s largest Minority and Women-owned Business Enterprise (MWBE), is looking for an experienced Senior Director/Vice President, Communications & Public Relations, responsible for shaping, articulating, and amplifying the company’s narrative across internal and external audiences. Sitting within the Marketing organization, this role ensures that the company’s story, its strategy, values, innovation, and customer impact are told clearly, consistently, and compellingly across internal communications, public relations, media relations, executive communications, and social media. This senior leader will partner closely with executive leadership, brand, digital, and content teams to strengthen brand reputation, elevate leadership voices, and drive engagement through best-in-class storytelling.

Requirements

Completed Bachelor's Degree in Marketing, Business Administration, or a related field, or relevant work experience required
15+ years of progressive leadership experience in communications, PR, or corporate marketing.
Proven ability to lead enterprise-scale communications programs across internal communications, public relations, executive communications, and social media.
Exceptional written and verbal communication skills with strong editorial judgment and message discipline.
Ability to travel to SHI, Partner, and Customer Events
Ability to travel 25%
Experience in utilizing current marketing channels and techniques to effectively reach and engage target audiences. - Expert
The skill to assess market trends, consumer behavior, and competitive dynamics to inform strategic marketing decisions. - Expert
The capability to design and implement marketing strategies that align with the overall business strategy, driving organizational success through effective branding and market positioning. - Expert
Ability to build and maintain relationships with key stakeholders, including clients, partners, and board members, which is essential for fostering collaboration and ensuring organizational alignment. - Expert
Experience in developing and executing strategies to generate interest and support the sales process. - Expert
Understanding of IT industry trends and dynamics, ensuring continuous learning and staying ahead of market shifts. – Expert
Leadership: Can lead strategic team initiatives, inspire others to take leadership roles, and foster a culture of shared responsibility and continuous improvement.
Strategic Thinking: Can analyze complex situations, drive organizational transformation, and adapt strategies to changing market conditions.
Business Acumen: Can provide strategic guidance and insights to drive overall business success.
Communication: Can lead and model exceptional communication at all levels of the organization, develop and implement communication strategies, and coach others to improve their communication skills.
Change Management: Can lead and model exceptional change management at all levels of the organization, can develop and implement change management strategies, and can coach others to improve their change management skills.
Collaboration: Can lead complex team projects, inspire others to collaborate effectively, and foster a culture of mutual respect and shared purpose.
Creativity: Can lead organizational transformation by fostering a culture of creativity, inspiring others, and driving breakthrough innovations.
Customer-Centric Mindset: Can lead strategic initiatives focused on improving the overall customer experience. Inspires and mentors others to adopt a customer-centric approach, fostering a culture of customer focus throughout the organization.
Data Analysis: Can lead data-driven initiatives, inspire others to adopt data analysis methods, and foster a culture of data literacy and informed decision-making.
Results Orientation: Can inspire a culture of results-orientation across the organization, setting high standards and holding everyone accountable for achieving results.
Strategic Implementation: Can lead the development and execution of comprehensive strategic plans, inspire and guide teams, and drive organizational change to achieve strategic objectives.

Nice To Haves

Experience in enterprise IT, B2B technology, SaaS, cloud, cybersecurity, or professional services.
Experience integrating communications strategy within a broader marketing and brand organization.
Deep understanding of modern media ecosystems and social platforms.

Responsibilities

Communications Strategy & Storytelling Define and lead an enterprise-wide communications strategy rooted in powerful, consistent storytelling.
Translate business strategy, innovation, and customer impact into clear narratives that resonate with employees, customers, partners, and media.
Ensure alignment across internal and external messaging, tone, and voice.
Internal Communications Lead internal communications strategy to engage employees, reinforce culture, and support business transformation.
Partner with executive leadership and HR to deliver clear, motivating communications during change, growth, and key milestones.
Own internal channels, messaging cadence, and content standards to ensure clarity and relevance.
Public Relations & Media Relations Develop and execute proactive PR strategies that strengthen brand visibility, credibility, and thought leadership.
Build and maintain strong relationships with media, industry analysts, and influencers.
Shape media narratives, manage story pipelines, and guide spokesperson preparation.
Executive Communications Craft executive narratives, messaging, and content for internal forums, media engagements, speaking opportunities, and thought leadership.
Ensure executive voices are authentic, aligned, and consistently positioned against company priorities.
Prepare leaders for high-impact moments including press interviews, town halls, and public appearances.
Social Media & Digital Storytelling Lead the company’s social media strategy with a focus on storytelling, leadership visibility, and brand engagement.
Oversee corporate and executive social presence to amplify key messages and narratives.
Monitor engagement, sentiment, and performance to continuously optimize messaging and channel mix.
Reputation & Narrative Stewardship Act as guardian of the company’s brand narrative and reputation across all communications channels.
Provide strategic guidance on sensitive or high-visibility messaging in partnership with executive leadership and legal when needed.
Ensure message discipline, clarity, and consistency across the organization.
Team Leadership & Operations Build, lead, and mentor a high-performing communications and PR team.
Manage agency relationships, budgets, and operational planning.
Establish metrics to measure reach, engagement, sentiment, and narrative effectiveness.