Sr. Director, Brand Strategy
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About The Position
The Senior Director, Brand Strategy at Macy's, Inc. plays a pivotal role in shaping the company's campaigns and communication strategies. This position is responsible for developing and implementing the overall strategic direction for each campaign, ensuring that creative teams are aligned and inspired to generate innovative ideas for new initiatives. The role requires a deep understanding of customer needs and behaviors, which will inform the strategic decisions and creative direction of the brand. In this capacity, the Senior Director will partner closely with various teams, including Creative, Marketing Strategy, and Merchandising, to foster collaboration and trust. This collaboration is essential for translating strategic visions into actionable creative ideas. The Senior Director will also be responsible for conducting market and competitor analyses, delivering insights that will guide brand positioning and strategy. This includes creating a comprehensive brand book that outlines the brand's unique value proposition, target audience, market analysis, brand promise, key differentiators, personality, values, and positioning statement. Leadership is a critical aspect of this role, as the Senior Director will build and lead a high-performing team, providing regular feedback, coaching, and professional development opportunities. The position also involves managing change initiatives and cultivating a positive, inclusive team culture that promotes high employee engagement. Overall, the Senior Director, Brand Strategy is tasked with ensuring that all marketing and communication efforts are consistent and aligned with the brand's strategic goals, ultimately contributing to the success of Macy's campaigns and initiatives.
