Sr. Director, Brand Strategy (Buldak)

SAMYANG AMERICA INC • Brea, CA

80d • $160,000 - $190,000

About The Position

Buldak isn’t just a brand — it’s a viral cultural phenomenon. From viral Fire Noodle Challenges to Gen Z fandom, Buldak thrives on bold ideas, unforgettable experiences, and trend-defining moments. As Senior Director, Brand Strategy (Buldak), you will lead the vision and execution of Buldak’s marketing ecosystem across all pillars.

Requirements

• 10+ years of progressive brand management/marketing experience, ideally in CPG (food & beverage strongly preferred).
• Proven track record of managing brands with revenue exceeding 1B$, with hands-on leadership across the growth journey.
• Experience building Gen Z–focused brands, with deep understanding of cultural trends, digital-first storytelling, and community engagement.
• Strong background in e-commerce and digital channels (DTC, Amazon, retail media), with ability to drive omni-channel growth.

Responsibilities

• Define and lead the roadmap for growing user base and brand equity, establishing a 3 year growth roadmap.
• Lead the brand equity development making the brand among top 10 Gen Z brands in the USA.
• Take end to end ownership of new product development, working jointly with consumer insights, product development, customer leadership and finance teams.
• Ensure in market success with strong go-to-market strategies, developing category growth story and partnering with key customers.
• Develop and lead a team of 5-7 direct reports while managing the marketing network across USA and partnering with other global team and other regional teams.

Benefits

• Annual incentive bonus
• Medical/dental/vision insurance
• Life insurance
• PTO/FTO
• 401(k) plan with company match

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 1,001-5,000 employees