Sr Director - Brand, Social & Culture Partnerships
About The Position
We’re looking for a strategic, culturally fluent leader to drive how our brand shows up in the world across owned, earned and influencer touchpoints. The Sr. Director of Brand, Social & Culture Partnerships will lead our external storytelling ecosystem — spanning brand partnerships, PR, influencer/creator strategy, and social — to build relevance, earn attention and drive new household adoption. This is a highly cross-functional, externally facing leadership role responsible for shaping our cultural presence and building meaningful partnerships that move the brand forward. You’ll manage a small but mighty team (3 direct reports) and work closely across other teams (Creative, Media, Innovation, Sales and Leadership) to spread Spindrift brand love to millions of new households.
Requirements
- Minimum 10 years of experience across brand partnerships, influencers, PR and social media
- Proven success in building and scaling consumer brands through relevant and meaningful cultural and social touchpoints
- Strategic thinker with the ability to execute at a high level
- Deep understanding of culture, trends, and consumer behavior
- Experience leading partnerships and managing talent/creator ecosystems
- Strong media relationships and PR fluency
- Comfortable negotiating deals and managing budgets
- Strong leader who can mentor and manage a team
- Highly collaborative and comfortable working cross-functionally
- Data-informed but creatively driven
- Passion for health, wellness, and purpose-driven brands
Responsibilities
- Oversee influencer and creator partnerships (paid + earned), from micro-influencers to athletes and celebrity partners
- Build scalable, authentic creator programs that drive awareness, reach and engagement
- Ensure talent selection reflects Spindrift’s DNA and drives cultural relevance
- Measure and optimize influencer performance across key brand KPIs
- Develop and execute a strategic partnership roadmap aligned to Spindrift’s growth strategy and goals
- Identify, negotiate, and manage brand collaborations and partnerships, from concept to execution, across new and existing potential brand partners
- Own PR strategy and agency management
- Drive proactive storytelling moments, supporting product launches and brand narratives
- Secure meaningful media coverage that builds brand awareness and equity
- Develop press materials, messaging frameworks, and thought leadership opportunities
- Guide organic social strategy and content direction
- Identify emerging trends and opportunities to keep the brand relevant
- Lead measurement of social efforts, tracking key brand KPIs and optimizing strategy and content based on learnings
- Manage and mentor 3 direct reports across influencer, social, partnerships, PR, and community management
- Set clear KPIs, workflows, and priorities
- Foster a culture of teamwork, creativity and challenging status quo
Benefits
- Short-term incentive programs specific to level and department
- Medical, dental, and vision insurance, with an employer contribution rate of 80% towards monthly premiums, regardless of plan type selected
- Company-paid life insurance, and a 401k retirement savings plan with a company match
- Monthly cell phone allowance
- Annual allowances for personal use of Spindrift product, health and wellness, professional development, and social justice education
- Voluntary additional life insurance, short-term disability and long-term disability insurance
- In addition to any paid leave benefits required by regulation, the company provides paid parental leave, vacation, sick, personal, bereavement, community service, and holiday time
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
