Sr Director, Brand Management- Utz & Seasonal Portfolio

Utz Quality Foods • Hanover, PA

267d

About The Position

Utz Brands is seeking a dynamic and visionary Senior Director of Brand Management to lead our flagship brand portfolio, seasonal lines, and portfolio marketing strategy. Based in Chicago, Hanover, or Dallas, this high-impact role calls for a marketing powerhouse with a proven track record of brand leadership in CPG, a sharp eye for market trends, and the ability to turn insights into action. If you thrive in a fast-paced, entrepreneurial environment and are passionate about shaping brand strategy, leading innovation, and elevating brand equity, this is your chance to make your mark with one of America's most beloved snack brands. Reporting to the SVP, Brand Brand Marketing, the Senior Director, Brand Management- Utz & Seasonal will have a bachelor's degree in marketing, consumer behavior, or business management, MBA preferred and a minimum 10 years of experience in CPG brand and/or customer marketing roles. Candidates must possess superior analytical thinking with the ability to identify key insights and build growth strategies and the ability to function on a project basis while maintaining strategic vision. Proven leadership in developing and empowering employees to achieve objectives with a team-based approach, as well as the ability to display an entrepreneurial spirit with the ability to flourish in a dynamic, high-growth environment are crucial in this position.

Requirements

• A bachelor's degree in marketing, consumer behavior, or business management required; MBA preferred.
• Minimum 10 years of experience in CPG brand and/or customer marketing roles.
• Superior analytical thinking with the ability to identify key insights and build growth strategies.
• Ability to function on a project basis while maintaining strategic vision.
• Expert collaboration with internal sales and marketing departments as well as representing Utz with agencies, strategic partners, and vendors.
• Must possess excellent leadership and relationship-building skills.
• Proven leadership in developing and empowering employees to achieve objectives with a team-based approach.
• Ability to display an entrepreneurial spirit with the ability to flourish in a dynamic, high-growth environment.

Responsibilities

• Thoroughly analyzes business and consumer trends, identifies key insights, and builds aggressive growth strategies for the Utz brand portfolio, including the everyday and seasonal portfolio.
• Develop integrated brand plans that include key growth initiatives such as brand advertising, consumer promotion, PR, packaging design, and innovation.
• Works in Partnership with RGM (Revenue Growth Management) and Category Insights to ensure competitive pricing, identify distribution gaps, sizes, and new products, and leads efforts to capitalize on such opportunities for increased sales and profits.
• Shapes, prioritizes, and communicates vision and mission for the brand and translates initiatives into effective go-to-market plans for both Utz and the portfolio marketing efforts.
• Responsible for brand P&L and leads activities to deliver revenue and profit.
• Partners with commercialization to perform SKU rationalization to maximize productivity.
• Implements optimal assortment to maximize sales and margin.
• Effectively manages and coaches other marketing personnel and is an expert in cross-functional influence and leadership.
• Leads creative development in partnership with the Marketing Communications team to motivate the target audience to 'take action' and build long-term brand health.
• Develop new products, packaging, and promotions to expand position in the marketplace.
• Responsible for supporting quality and food safety functions to deliver consistent and quality snacks across the portfolio.

Benefits

• Medical, dental, and vision plans
• Employer match 401k
• Profit sharing plan
• Employee stock purchase plan

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Food Manufacturing
• Education Level: Bachelor's degree