Sr. Director, Analyst Relations

Pendo•San Francisco, NY

18d•$182,100 - $260,000•Remote

About The Position

Pendo is seeking a strategic, relationship-oriented, and influence-driven Head of Analyst Relations to lead our global engagement strategy with Tier 1 analyst firms. This is a high-visibility leadership role responsible for shaping how Pendo is perceived across the analyst landscape, including Gartner, Forrester, IDC, and other key influencers. As the owner of this critical function, you will partner closely with executive leadership, product, marketing, and revenue teams to deliver compelling narratives that differentiate Pendo in the market. Your work will directly influence our inclusion in evaluative reports (Magic Quadrant, Wave, etc.), expand inbound analyst referrals, and help reinforce Pendo's category leadership across product analytics, digital adoption, and product-led growth. This is more than a traditional AR role: it's a strategic function at the heart of Pendo's positioning, messaging, and go-to-market credibility.

Requirements

12+ years of analyst relations or communications experience in high-growth B2B software environments
Proven track record of managing Gartner MQs, Forrester Waves, and high-impact analyst relationships
Must be legally authorized to work in the United States without need for future sponsorship

Nice To Haves

Excellent storytelling and strategic narrative development skills
Executive presence and confidence navigating senior stakeholders both internally and externally
Familiarity with product-led growth, product analytics, or customer experience platforms
Strong program management and cross-functional collaboration skills
High attention to detail and ability to synthesize complex information into concise positioning
Background in a fast-paced SaaS environment, especially in product marketing or strategic comms
Deep understanding of analyst influence on enterprise technology buying cycles
Experience enabling GTM or product teams using analyst feedback and trends
Participation in analyst-facing events or summits as a speaker or moderator

Responsibilities

Own and evolve Pendo’s global analyst relations strategy across top-tier and boutique firms
Build and maintain trusted analyst relationships to increase positive coverage, evaluation inclusion, and influence with enterprise buyers
Align Pendo's product vision and positioning with analyst frameworks and language across domains including product analytics, digital adoption, and customer experience
Partner with Product, Marketing, and Exec leaders to shape strategic narratives that resonate with analyst expectations
Lead all executional aspects of AR: briefing coordination, inquiry responses, MQ/Wave participation, analyst feedback loops, and evaluation readiness
Represent Pendo at analyst summits, 1:1 sessions, executive briefings, and thought leadership events
Coordinate internal stakeholders across functions to ensure consistent messaging and preparedness
Track analyst sentiment and feedback over time to identify patterns, shifts, and influence points
Serve as a strategic thought partner to the CMO, CPO, CFO, and CRO.
Provide market intelligence briefings, competitor scorecards, and analyst sentiment reporting to inform executive decision-making.
Translate market trends into concise, actionable insights and go-forward recommendations.