Sr Dir Interactive Marketing
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About The Position
American Greetings Interactive (AGI) is looking for an experienced, dynamic, and self-starting marketing leader to oversee all marketing functions for its subscription e-card business. As an integral member of the AGI leadership team, you will collaborate cross-functionally to ensure marketing efforts align with overall business goals while continuously improving the customer experience and evolving the e-card products and offerings. The Sr Director Interactive Marketing will develop and execute comprehensive paid, owned, and earned marketing strategies that elevate AGI's three brands (www.americangreetings.com, www.bluemountain.com, and www.jacquielawson.com), drive customer acquisition, retention, and loyalty as well increase e-card usage. You will have a deep understanding of brand management, digital strategies, customer lifecycle marketing, and test-and-learn practices. You must be able to build and lead a high-performing team while also being hands-on in executing key initiatives. Reporting directly to the General Manager/Executive Director - D2C Business, you will manage a team of 7 marketers across performance and brand functions.
