Sr Dir, Brand Marketing - 90389207 - Washington
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About The Position
The Senior Director, Brand Marketing is a visionary, strategic, and creative leader responsible for transforming and aligning Amtrak's national and global brand footprint with an eye towards the future. This role involves direct oversight of Brand Development, Standards & Promotions, Marketing of Loyalty and Partnerships, State Marketing, and Paid Media and Advertising. The Sr. Director of Brand Marketing ensures cohesive and consistent branding across all channels and touchpoints, fostering brand affinity, growth, and loyalty. This role manages complex departmental and advertising budgets. This role leads relationships with media and creative agencies, and collaborate cross-functionally with teams including Digital, Social Media, Loyalty, CRM, Public Relations, Corporate Communications, Legal, Procurement, Finance, Pricing & Revenue Management, Service Lines, State Partners, Information Technology, Market Research, Product, and Customer Experience. Additionally, they lead, coach, and develop a highly skilled team of Brand Marketers, Creative, and Media experts, ensuring strategies and plans maximize efficiency and effectiveness. They also oversee the launch of new products and services, working closely with media and creative agency partners to deliver best-in-class activations and campaigns. The role also emphasizes the importance of understanding consumer behavior through market research, maintaining, and evolving the brand's visual identity, tracking and analyzing key performance indicators, staying ahead of market trends, and building relationships with key stakeholders.
