Sr. Digital Strategy Manager

Okta • Chicago, IL

74d • $146,000 - $220,000 • Hybrid

About The Position

As Senior Digital Strategy Manager, you will be the strategic and operational owner of Auth0.com - one of our most visible and important marketing assets for our developer audience. You'll lead the roadmap, performance, and overall user experience of the website, ensuring it reflects Auth0's bold brand, supports our growing product portfolio, and converts the right audiences globally. This is a high-accountability, high-impact role for a strategic thinker and builder who can zoom between strategy, brand, messaging and positioning, UX, content, and analytics to make the site work harder and smarter.

Requirements

• 10+ years of experience in web strategy, website management, digital marketing
• A strong and specific point of view on how AI can transform a developer-focused SaaS website
• Proven experience owning complex B2B or multi-audience websites
• Experience leading large-scale web projects and cross-functional web teams
• Strong understanding of web UX principles, Brand, SEO, and performance optimization
• Comfortable working in a modern CMS
• Exceptional communication skills
• Ability to develop and defend a roadmap to an executive leadership team
• Strong familiarity with marketing funnel analytics, conversion rate optimization, and A/B testing
• Experience collaborating with technical teams on roadmap and web tooling
• Experience running Marketing programs and channels focused on a developer audience
• Proven experience exploring AI capabilities for workflow efficiencies

Nice To Haves

• Experience working in SaaS, Identity, Security

Responsibilities

• Own the strategy, roadmap, and performance of Auth0.com
• Drive the vision for how to implement AI solutions to transform the website experience in order to optimize conversion and facilitate operational efficiencies
• Continue to build and optimize Auth0.com to be a powerful conversion machine for all its audiences
• Manage site structure, UX, content strategy, and page optimization
• Collaborate with Brand and Product Marketing to ensure accurate, bold, and audience-appropriate storytelling
• Lead a working POD team as Product Owner of the Auth0.com website setting the vision and roadmap with a team of UX, writers, designers, developers, analytics, SEO strategists, and testing team members
• Partner with the Customer Journeys team to ensure the website supports a unified, intelligent, and trusted relationship with every customer
• Report regularly on traffic, engagement, and conversion metrics and recommend enhancements

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401(k)
• Flexible spending account
• Paid leave including PTO and parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Professional, Scientific, and Technical Services
• Number of Employees: 5,001-10,000 employees