Amazon-posted 2 months ago
$112,800 - $186,500/Yr
Full-time • Senior
Culver City, CA

The Senior Digital Marketing Manager, Movies sits within the global social and influencer marketing team for Amazon MGM Studios. You will be responsible for developing and executing smart, data-driven, highly creative and inventive digital and social marketing campaigns for their assigned titles, across both Theatrical and Streaming distribution. You will develop these marketing strategies globally, setting a high-bar for innovation, passion and operational excellence. You will be responsible for digital and social marketing strategy and campaigns, experiential activations, material launches, AR/VR, social community management, and more. The Senior Digital Marketing Manager, Movies inspires and proactively contributes to the cross-functional marketing team for a subset of Amazon MGM Studios’ film slate across both Theatrical and Streaming. Reporting directly into the Head of Movies Digital Marketing for Amazon MGM Studios, you will act as a collaborative stakeholder across marketing globally, ensuring the highest standards for consistency and quality are maintained to drive moviegoers to theaters on theatrical films and drive viewership and attract new customers to Prime Video on streaming originals. The optimal candidate for this role will have experience in owning digital marketing campaigns as well as building deep partnerships global platform partnerships and creative agencies. You are able to fluidly shift from analytical discussions to strategy to operational to creative to logistics. You would serve as one of the key points of contact for digital marketing campaigns globally, so their strategic judgment, creative acumen, logistical excellence, awareness of industry trends and ability to think big must be robust. Finally, the ideal candidate must thrive operating in a startup environment, where leaders are owners, wear multiple hats, and effortlessly think and act both strategically and tactically - from the development of broad strategic ideas to execution.

  • Oversee the digital marketing campaigns for their assigned Theatrical and Streaming Amazon MGM Studios films.
  • Guide the creation of world-class, break-through digital and social marketing strategies that support and reinforces Amazon MGM Studios in the film marketplace.
  • Develop inventive, strategic influencer marketing campaigns that inspire customers while driving awareness and viewership.
  • Contribute strong strategic thinking to ideate and develop innovative, effective, and award-winning digital marketing experiences.
  • Raise the bar on social marketing globally and work with international teams for implementing this vision and strategy across all territories.
  • Embrace performance data and refine future digital marketing strategies based on these insights.
  • Contribute to campaign reviews and presentations, while successfully presenting social marketing concepts and narratives for senior management.
  • Provide strategic and creative direction to internal and external partners.
  • Drive new ideas that lead to innovative social marketing programs and events to support launches.
  • Proactively contribute to create policies, procedures, best practices and formalize mechanisms that impact the broader department.
  • Facilitate the digital campaign management, producing work cost effectively and on schedule.
  • Communicate with key stakeholders internally and externally, building strong relationships and earning trust.
  • Review budgets, campaign calendars and resource allocations for digital marketing major campaign beats and assignments.
  • Proactively work to solve problems and communicate with senior management.
  • 7+ years of professional non-internship marketing experience.
  • Experience using data and metrics to drive improvements.
  • Experience using Microsoft Excel to manipulate and analyze data.
  • 5+ years of digital marketing experience.
  • Experience developing cross-functional relationships with product, consumer research and marketing teams.
  • Experience prioritizing and handling multiple assignments while maintaining commitment to deadlines.
  • Experience in a fast-paced, high-tech company.
  • Experience with end-to-end project management.
  • Can work proactively and independently, meet deadlines, and deliver on projects and tasks.
  • Experience communicating to senior management and customers verbally and in writing.
  • Medical, financial, and/or other benefits.
  • Equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package.
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