Sr. Digital Merchandiser- Shooting

Bass Pro Shops

96d

About The Position

The Senior Digital Merchandiser will play a pivotal role in enhancing our product visibility and maximizing our online sales potential. With a blend of creative vision and data-driven insight, this role will refine the online customer journey, ensuring a seamless and engaging shopping experience that aligns with our brand's identity and goals.

Requirements

• Bachelor's or Master's degree in Marketing, Business, or a related field.
• Minimum of 3+ years of experience in digital merchandising, with a proven track record of success in an e-commerce environment.
• Strong leadership skills with experience managing a team.
• Expertise in web analytics tools (e.g., Google Analytics), e-commerce platforms, and SEO best practices.
• Advanced proficiency in Microsoft Office Suite, particularly Excel, and experience with content management systems.
• Excellent analytical skills with the ability to synthesize complex data into actionable strategies.
• Exceptional organizational and project management skills, with the capacity to prioritize and manage multiple projects under tight deadlines.
• Outstanding communication and collaboration skills, with the ability to influence and engage direct and indirect reports and peers.

Responsibilities

• Lead the development and execution of innovative merchandising strategies to drive sales growth and increase customer engagement across all online platforms.
• Partner with buying, planning, and marketing teams to ensure strategic alignment of product assortments with inventory management, promotional activities, and marketing calendar.
• Analyze and interpret complex data from various analytics platforms to understand customer behavior, optimize product placement, and increase conversion rates.
• Oversee the visual merchandising of product categories, ensuring an aesthetically pleasing and intuitive user experience.
• Ensure product information, descriptions, and multimedia content are accurate, compelling, and optimized for SEO & other digital marketing channels.
• Manage the daily maintenance of the online product catalog, including product launches, listing updates, and pricing adjustments.
• Work in unison with cross-functional teams to align online promotions, marketing campaigns, and content with the overarching brand strategy, ensuring a consistent brand voice and message.
• Stay abreast of industry trends, competitor strategies, and emerging digital technologies to maintain a competitive edge in the market.
• Train, mentor and develop new Outfitters, fostering a culture of continuous learning and improvement.

Benefits

• Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
• Medical
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Voluntary benefits
• 401k Retirement Savings
• Paid holidays
• Paid vacation
• Paid sick time
• Bass Pro Cares Fund
• And more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees