Sr. Digital Media Specialist

Microsoft • Redmond, WA

105d • $106,400 - $203,600

About The Position

The Microsoft Global Media Team is responsible for planning, activating and fiscally managing all media spend across Microsoft. The team works across a broad group of internal Microsoft products and business groups, driving business impact by leading the development of innovative and world-class media strategies designed to meet our stakeholders' unique business goals. The team's responsibilities extend to driving market intelligence and contributing to Microsoft's media innovation across media channels and ad tech. We are seeking a passionate and inspired media professional to join the Demand Gen Media team within Global Media. The ideal candidate will have expertise in the media landscape, with a focus on demand generation, lead generation and account-based marketing (ABM). In this role, you will manage paid media strategy, planning, and execution for lead generation and account-based marketing campaigns supporting Microsoft's commercial products portfolios. You will partner closely with various internal teams across Microsoft to achieve meaningful and successful results for our stakeholders. Our team is committed to ensuring our teammates create a welcoming, inclusive environment where everyone can be their full selves and deliver their best work. We work hard to provide all teammates with the opportunities to work in a world-class team of media professionals that will help you grow your career, be part of a dynamic community that will enable you to learn, collaborate, and contribute, and contribute to and create a diverse and inclusive culture where everyone can bring their full and authentic self, where all voices are heard, and where everyone does their best work as a result.

Requirements

• Bachelor's Degree in Business, Advertising, Marketing, Communications, or related field AND 4+ years experience in media, marketing, or advertising on the client or agency side OR equivalent experience.
• 4+ years experience managing projects (e.g., communications, internal stakeholder management timelines, prioritization, road mapping).
• 4+ years experience using data-driven media tactics, including advanced targeting models, measurement and learning plans, making optimizations based on data.
• 2+ years Experience working with highly operational processes with ability to engage, influence, and lead complex or resistant stakeholders toward alignment and shared outcomes.
• 2+ years Experience developing and executing media plans across digital media focused on: demand generation, lead generation, or ABM including pay-per-lead campaigns.

Nice To Haves

• 8+ years experience in media, marketing, or advertising on the client or agency side.
• 8+ years experience working across offline paid media channels (e.g., broadcast TV, cinema, print, audio, out of home [OOH]).
• 8+ years experience working across digital media channels (e.g., pay-per-lead, social, SEM, programmatic buying, addressable TV).
• 8+ years experience search engine marketing campaigns (e.g., keyword governance, ad copy creation, audience targeting).
• 8+ years experience paid social experience (e.g., Facebook, Instagram, LinkedIn, Pinterest, Snapchat, Twitch, Twitter, and YouTube).
• 8+ years experience managing projects (e.g., communications, internal stakeholder management timelines, prioritization, road mapping).
• 8+ years experience using data-driven media tactics, including advanced targeting models, measurement and learning plans, making optimizations based on data.
• Demonstrates articulate verbal and written communication with a focus on collaboration and clarity.
• Experience using Microsoft technology and devices.
• Ability to be agile and work in a dynamic environment.

Responsibilities

• Help Microsoft achieve commercial demand generation business goals by leading the development of innovative performance media strategies and plans.
• Work with our agency to ensure accurate media execution and optimization, and deliver campaign reporting and insights to stakeholders.
• Apply knowledge of paid media to recommend plans that deliver efficient and effective media mixes, innovation and testing that achieve campaign goals.
• Utilize analytics and data insights to drive media performance.
• Ensure fiscal compliance by partnering closely with internal and agency finance and media partners.
• Ensure accurate campaign creative delivery, tagging, naming conventions, and brand safety protocols.
• Build strong relationships with internal Microsoft marketing product teams to learn and understand their business objectives and campaign goals.
• Inspire other team members to collaborate effectively together and work across campaigns to develop a seamless consumer journey.
• Demonstrate interest and understanding of media trends across demand generation and media landscape.
• Help advance Microsoft's thought-leadership and testing within ad/media/data landscape.

Benefits

• Industry leading healthcare
• Educational resources
• Discounts on products and services
• Savings and investments
• Maternity and paternity leave
• Generous time away
• Giving programs
• Opportunities to network and connect

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree