Sr. Digital Marketing Specialist

Rubrik Job Board•Palo Alto, CA

3h•Hybrid

About The Position

Rubrik is hiring for a highly motivated, data-driven digital marketer that will help drive our full-funnel paid media efforts. The Sr. Specialist Digital Marketing will play a key role in the development, implementation, and optimization of various channels, including SEM, programmatic display/OLV, telemarketing, HQL, and paid social advertising. This is a highly cross-functional role on the Marketing team that requires close collaboration across the organization. We are looking for someone who is high-growth obsessed and analytical to effectively measure and run paid media programs, and who will seek to test, improve, and optimize wherever possible. You have solid communication skills and the capability to effectively report on strategy, tactics, and performance. This role would report into our HQ in Palo Alto in a hybrid cadence. Rubrik (RBRK), the Security and AI Operations Company, leads at the intersection of data protection, cyber resilience, and enterprise AI acceleration. Rubrik Security Cloud delivers complete cyber resilience by securing, monitoring, and recovering data, identities, and workloads across clouds. Rubrik Agent Cloud accelerates trusted AI agent deployments at scale by monitoring and auditing agentic actions, enforcing real-time guardrails, fine-tuning for accuracy and undoing agentic mistakes. At Rubrik, we are dedicated to fostering a culture where people from all backgrounds are valued, feel they belong, and believe they can succeed. Our commitment to inclusion is at the heart of our mission to secure the world’s data. Our goal is to hire and promote the best talent, regardless of background. We continually review our hiring practices to ensure fairness and strive to create an environment where every employee has equal access to opportunities for growth and excellence. We believe in empowering everyone to bring their authentic selves to work and achieve their fullest potential. Our inclusion strategy focuses on three core areas of our business and culture: Our Company: We are committed to building a merit-based organization that offers equal access to growth and success for all employees globally. Your potential is limitless here. Our Culture: We strive to create an inclusive atmosphere where individuals from all backgrounds feel a strong sense of belonging, can thrive, and do their best work. Your contributions help us innovate and break boundaries. Our Communities: We are dedicated to expanding our engagement with the communities we operate in, creating opportunities for underrepresented talent and driving greater innovation for our clients. Your impact extends beyond Rubrik, contributing to safer and stronger communities. Rubrik is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Rubrik provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Rubrik complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please contact us at [email protected] if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. EEO IS THE LAW NOTIFICATION OF EMPLOYEE RIGHTS UNDER FEDERAL LABOR LAWS

Requirements

Minimum of 5+ years in high tech B2B success managing direct response advertising programs in areas such as SEM, HQL, telemarketing, and paid social media advertising
Comfortable working directly in ad platforms such as Reddit, Meta, and LinkedIn to execute campaigns as well as familiarity working with external agency partners
Consistent track record of successfully launching and running digital advertising campaigns cost effectively with clear return on investment focused metrics. Experience buying CPM, CPC, and CPA online media
Experience with analytics and other martech tools such as Adobe Analytics, Tableau, Salesforce CRM, Marketo and other platforms.
Solid understanding of web analytics, ad tracking, a/b testing, tag management and content management
A great teammate and self-starter that is comfortable working in a rapidly changing environment, taking initiative with limited resources, and making data driven and decisions
Excellent written and verbal communications skills
Comfortable managing multiple assignments with competing priorities and tight deadlines

Nice To Haves

Experience with Marketo
Experience in Tableau

Responsibilities

Develop and manage digital marketing campaigns to acquire traffic and optimize direct response campaigns
Manage the day-to-day execution, optimization and reporting of digital advertising campaigns
Evaluate, recommend, and test new marketing channels including assessing potential traffic sources, negotiating pricing/terms, and launching campaigns within various ad platforms
Collaborate with the cross-functional teams; work with campaigns, product marketing, creative, content, and sales teams to complement efforts and improve the customer lifecycle and performance of marketing investments
Work with international teams to build relevant experiences for users across multiple languages
Work closely with marketing operations team to support lead routing production including setting up lead routing/syncing, lead flow investigation, vendor onboarding, system troubleshooting
Ensure all necessary assets, including ad creatives and copy, are received in a timely manner for campaign launches. Coordinate with relevant teams to maintain campaign schedules and deadlines.
Identify opportunities to streamline manual tasks and improve workflow efficiency.
Measure, analyze, and report performance of campaigns and develop smart segmentation plans and A/B tests to improve performance
Work with database and analytics teams to correctly populate and maintain performance dashboards, and perform ad-hoc analyses
Closely manage complex budgets across multiple campaigns and regions; partnering across the rest of the Paid Media team and Finance