Sr. Digital Marketing Specialist

Aeroflow Healthcare • Asheville, NC

238d

About The Position

Aeroflow Health is seeking a strategic, analytical, and creative Senior Digital Marketing Specialist to join our corporate marketing team. This role offers the opportunity to oversee critical areas such as internal and external website management and maintenance, digital KPIs and data analytics as well as marketing operations. If you're passionate about digital marketing and advancing innovative solutions, we'd love to hear from you. As the Senior Digital Marketing Specialist, you will play a pivotal role in shaping Aeroflow's internal and external brand presence and performance via our key digital channels. Collaborating closely with the Senior Marketing Manager, you will help envision, implement, and measure marketing initiatives that elevate our brand and foster internal and external audience engagement. By performing current and future state analyses and identifying as well as delivering on innovative solutions, you will contribute to a fast-growing, mission-driven organization making a tangible difference.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 5+ years of professional marketing experience, preferably in B2B settings
• Expertise in web design, email and social media marketing, including platforms like LinkedIn
• Strong writing, editing, influencing and communication skills

Nice To Haves

• Skilled at exploring innovative solutions while using data to drive decisions and developing landing pages and other assets
• Probes deeply to uncover explicit needs and unforeseen opportunities
• Delivers clear, concise and compelling presentations tailored to various stakeholders
• Excels at managing multiple projects and deadlines in a fast-paced environment
• Thrives in group decision-making and cross-functional initiatives
• Eager to propose and learn new technologies and processes that improve marketing effectiveness and performance

Responsibilities

• Identify solution scope, process changes, and organizational capabilities needed to achieve optimal outcomes
• Conduct gap analysis between current (AS-IS) and desired (TO-BE) states to guide transformative initiatives
• Conduct thorough research and testing to develop a comprehensive understanding of channel performance and opportunities
• Interpret, contribute to, or lead business case creation to justify project investments and quantify returns
• Maintain, post content to, and optimize the company website and intranet, ensuring user-friendly design, navigation and adherence to SEO best practices
• Oversee our digital marketing assets and brand templates for ease-of-use and quality assurance
• Serve as a brand ambassador, ensuring adherence to guidelines across all initiatives
• Lead efforts to improve processes and create efficiencies across our team and marketing as a community of practice
• Help define standards for KPIs across integrated channels to optimize and standardize measurement across campaigns and initiatives
• Track and analyze marketing performance data to refine strategies and improve ROI
• Generate relevant and effective reports to communicate results and inform decisions
• Maintain HIPPA/patient confidentiality
• Other duties as required

Benefits

• Competitive Pay
• Health Plans with FSA or HSA options
• Dental and Vision Insurance
• Optional Life Insurance
• 401K with Company Match
• 12 weeks of parental leave for birthing parent/ 4 weeks leave for non-birthing parent(s)
• Additional Parental benefits to include fertility stipends, free diapers, breast pump
• Paid Holidays
• PTO Accrual from day one
• Employee Assistance Programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Ambulatory Health Care Services
• Education Level: Bachelor's degree