Sr. Digital Marketing Manager, Ecommerce & Online Platforms

Realtor.com Careers•Austin, TX

4h•Onsite

About The Position

Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions. Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance. We’re looking for an experienced and results-driven Sr. Digital Marketing Manager to join our Client Marketing team. This role is focused on driving demand generation, sales growth, and client engagement through our Pro app and dashboard, ecommerce online store, merchandising website, AIO/LLM content strategy and online chat platform. As a Digital Marketing Manager, you’ll lead efforts to plan and implement data-driven marketing strategies across these key platforms. You’ll collaborate with cross-functional teams, including creative services, platform developers, enterprise systems, product, sales, and customer service, to optimize user experiences and deliver measurable business results.

Requirements

Bachelor's degree or equivalent experience
8+ years of experience in digital marketing, ecommerce marketing, or related fields with a proven track record of driving growth and engagement.
Experience engaging with cross-functional teams and collaborating with multiple stakeholders to implement strategies.
Strong background in online merchandising, ecommerce platforms, and digital sales strategies.:
Expertise in demand generation and online conversion strategies.
Strong analytical and data-driven mindset, with the ability to interpret performance metrics and adjust strategies accordingly.
Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., WordPress, Knotch, Optimizely, Tableau, Amplitude, Google Analytics, Salesforce, or similar).
Deep understanding of ecommerce best practices, website merchandising, and online customer experience optimization.
Highly innovative, with a bias for action and the ability to execute quickly while adapting to change.
Strong problem-solving skills, with the ability to think strategically while remaining focused on tactical execution.
Excellent communication and leadership skills with the ability to inspire cross-functional teams.
Self-motivated, detail-oriented, and able to handle multiple projects simultaneously in a fast-paced environment.
Excited about joining and in-office team with a bias for collaboration

Nice To Haves

Previous experience in real estate, SaaS, or a similar high-growth tech company.
Familiarity with online chat platforms and customer engagement tools.

Responsibilities

Strategic Planning & Execution: Develop and implement comprehensive digital marketing strategies to drive demand generation and sales for the ecommerce online store, merchandising website, and online chat platform. Focus on improving customer acquisition, retention, and conversion across these platforms.
Cross-functional Collaboration: Mobilize and lead cross-functional teams including design, content, data analytics, engineering, and sales to ensure successful execution of marketing initiatives and optimization efforts. Maintain clear communication channels and align teams around shared goals.
Testing, Iteration & Optimization: Lead continuous A/B testing and other experimentation to optimize customer engagement, sales, and marketing efforts across platforms. Analyze key performance metrics, iterating on strategies to improve results over time.
Innovation & Growth Initiatives: Proactively identify new opportunities to innovate in digital marketing. Demonstrate a bias for action to test new tactics, tools, and technologies to stay ahead of industry trends.
Demand Generation & Customer Engagement: Plan and execute campaigns aimed at generating demand, building brand awareness, and increasing sales. Develop personalized, targeted campaigns to engage agents, brokers, lenders, and other real estate professionals.
Performance Reporting & Analytics: Provide regular updates on the performance of marketing initiatives. Analyze data and leverage insights to drive future strategies and ensure alignment with business objectives.
AI Utilization: Leverage AI tools to enhance online platform performance, streamline workflows, and accelerate campaign execution. Use generative AI to support content development, personalization, and merchandising optimization across ecommerce, website, and chat platforms, as appropriate. Apply AI-driven analytics to surface insights, predict customer behavior, and recommend next-best actions to improve engagement and conversions. Continuously evaluate emerging AI technologies and recommend adoption of tools that strengthen Realtor.com® ’s competitive advantage in digital marketing.