Sr. Digital Experience Manager

Focus on the Family•Colorado Springs, CO

3d•$76,956 - $88,398

About The Position

Headquartered in Colorado Springs, Colorado, Focus on the Family has nearly 700 employees who work to achieve the mission of enriching the lives of families, engaging the culture, advocating for life and spreading the Gospel of Jesus Christ. The work is meaningful, the culture is rewarding, and the purpose is eternal. The Sr. Digital Experience Manager position exists to lead the execution, delivery, and continual optimization of Focus on the Family’s digital constituent experiences across websites, mobile platforms, and engagement technologies. Working in close partnership with the Director of Digital Engagement, this role translates digital strategy and ministry priorities into actionable roadmaps, initiatives, and team execution. The position ensures that Focus on the Family’s digital properties deliver intuitive, personalized, and impactful experiences through thoughtful UX leadership, Salesforce-enabled personalization, analytics, and platform excellence. This leader serves as the operational owner of the organization’s digital experience ecosystem, guiding daily execution across platforms, tools, vendors, and specialists while aligning all work to strategic direction and measurable outcomes.

Requirements

Exemplifies Ephesians 5:1-2, “Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us...”
Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age.”
Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus; adheres to the Standard of Moral Conduct and Statement of Faith; upholds Focus on the Family's ministry in prayer
Prays personally for Focus on the Family’s staff and constituents and may occasionally lead in a public prayer
Engages in Christian ministry
Demonstrates behaviors aligned with FOF core values
Self-motivated; requires little direct supervision
Strategic yet execution-focused mindset
Strong operational leadership and prioritization skills
Analytical and organized; Passion for user-centered design
Affinity for translating strategy into action; Strong collaborator and communicator
Attention to detail and accuracy; Creative thinker and effective problem-solver
Results-oriented and committed, Champion for the user while respectful of internal customers
Bachelor’s Degree in related field
7+ years of experience in digital experience, product management, UX, analytics, or digital marketing leadership
Experience leading cross-functional digital teams
Experience designing personalized and lifecycle-based digital journeys
Experience conducting UX research and A/B testing
Experience managing vendors and budgets
Demonstrated ability to translate strategy into execution
Strong intellectual curiosity and systems thinking
Superior verbal and written communication skills
Excellent time management and prioritization
Exceptional analytical and problem-solving ability
Journey mapping and service design thinking
Ability to define requirements and manage delivery
Ability to prototype or wireframe ideas
Strong understanding of mobile and responsive design
Comfortable working at both strategic and tactical levels
WordPress
Salesforce CRM
Salesforce Marketing Cloud / Personalization / Experience Cloud
Web Analytics (Google Analytics or similar)
UX research and testing tools
SEO best practices
Form Tools
Responsible and faithful stewardship of ministry resources, budgets, and vendor relationships

Responsibilities

Partners closely with the Director of Digital Engagement to translate digital strategy and ministry priorities into actionable roadmaps, initiatives, and sprint plans for the Digital Experience team.
Leads day-to-day execution by defining requirements, establishing success metrics, prioritizing work based on impact and capacity, and ensuring projects are delivered effectively and on time.
Provides clarity, removes obstacles, and ensures alignment between strategic vision and tactical implementation so the team can execute with focus and consistency.
Leads the design, structure, and continual optimization of end-to-end constituent journeys across Focus on the Family’s websites and digital touchpoints.
Translates brand-defined personas and audience strategies into intuitive navigation, user flows, and interaction models that improve usability and engagement.
Owns site architecture, accessibility, and mobile-first best practices while guiding UX research, testing, and experimentation efforts to reduce friction and enhance the overall user experience.
Serves as the primary business owner for Salesforce-enabled digital experiences, including CRM, Marketing Cloud, Personalization, and Experience Cloud, ensuring constituent data and behavioral insights inform meaningful and relevant interactions.
Oversees WordPress and related digital platforms, managing enhancements, integrations, performance, and vendor partnerships.
Ensures platforms support personalization, lifecycle journeys, and a unified 360° view of the constituent while evaluating and recommending technologies that improve engagement, scalability, and stewardship.
Oversees digital analytics strategy and performance measurement across websites, campaigns, and engagement initiatives.
Analyzes marketing, behavioral, donor, and operational data to uncover actionable insights that inform decisions and drive improvements.
Leads structured testing and “test-and-learn” programs, ensures proper tagging and data integrity, and communicates clear, data-driven recommendations to stakeholders and leadership.
Leads, mentors, and equips digital experience specialists across SEO, UX, WordPress development, Experience Cloud, and analytics functions, fostering a collaborative and results-oriented team culture.
Facilitates goal setting and performance management, provides execution guidance on major initiatives, and partners cross-functionally with Marketing, IT, Creative, and ministry stakeholders.
Manages budgets, vendors, and resources with strong stewardship and accountability to ensure responsible use of ministry investments.
Performs other duties as assigned
Mentors, trains, and equips direct reports