Sr Digital Designer

RIFLE LLC•Winter Park, FL

About The Position

We are seeking a digital designer to support the creation of elevated, conversion-minded assets across our client’s digital ecosystem. This role will focus on bringing brand campaigns to life through compelling visuals on our eCommerce site (Shopify), email marketing, and digital storytelling channels. The ideal candidate is a systems thinker with strong UX sensibilities, a deep understanding of how customers shop online, and a passion for creating design that is as intuitive as it is beautiful. This role collaborates closely with our eCommerce, merchandising, marketing, and development teams to ensure that design supports business goals while staying rooted in our brand’s timeless, illustrative aesthetic.

Requirements

6+ years of design experience with a strong portfolio showcasing impactful work across digital and organic platforms like Pinterest, Meta (Facebook, Instagram), and other social media channels
Expertise in creating multi-channel campaign assets, focusing on organic channels with a strong understanding of how to design specifically for social feeds, stories, and organic content
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), with experience in animation (Premiere, After Effects) for engaging short-form content
Deep appreciation for typography, layout, and illustration in the context of storytelling across digital media
Proven ability to design work that is part of a larger, integrated campaign and lives across various touchpoints, ensuring consistency and high visual standards
Strong communication skills and the ability to collaborate effectively with different teams (marketing, content, and strategy) to ensure alignment on creative objectives
A keen eye for design that’s not just aesthetically pleasing but also drives engagement and supports the brand's heritage-driven storytelling
A curious, open-minded approach to design trends and innovations, particularly within social media and digital platforms
Strong project management skills with the ability to juggle multiple campaigns and deadlines while maintaining high-quality design standards

Nice To Haves

Experience using Figma
Strong image retouching skills to ensure polished, high-quality visual assets
A passion for organic social content and a deep understanding of what resonates with audiences on platforms like Meta and Pinterest

Responsibilities

Design and update assets for our Shopify site, including homepage layouts, promotional banners, landing pages, and product storytelling moments
Partner with front-end developers to bring designs to life through clean handoffs and collaborative problem-solving
Design and produce marketing emails, supporting both campaign storytelling and lifecycle marketing goals
Contribute to the planning and execution of digital campaigns, ensuring consistent visual language across web, email, and social
Collaborate with the eCommerce and merchandising teams to create assets that support product launches, promotions, and seasonal initiatives
Apply UX/UI best practices to digital design work, keeping the customer journey top of mind in every layout
Maintain and evolve design systems and templates to ensure efficiency and visual consistency across platforms
Optimize imagery and layouts for performance across devices and screen sizes, with a focus on mobile-first design
Stay informed on digital trends and eCommerce best practices, continuously looking for ways to improve the user experience through design
Support additional digital marketing needs as they arise, including display ads, paid social, and digital lookbooks
Design and manage digital assets for wholesale platforms (like Faire) and Amazon storefronts, ensuring a consistent and engaging brand presentation