Sr Digital Business Manager

T-Mobile US • Bellevue, WA

259d • $100,000 - $180,400 • Onsite

About The Position

The Senior Digital Business Manager delivers key outcomes through web/app experiences. This individual contributor leads in a matrixed cross-functional environment and mentors junior members of the team. This role exudes a high level of executive presence and possesses superior communication skills. The role partners with Marketing, LoB, and Creative teams ensuring enterprise campaigns are delivered in the digital channel in the optimal way and agreed quarterly targets are delivered. This role is bias to action and is outcomes-driven with accountability for Key Performance Indicators (KPIs) across the prospect and base customer lifecycle, spanning activation, conversion, onboarding, engagement, retention, cross-sell, win-back, and saves. This data-driven position leverages data to define and influence innovative experiences that increase customer satisfaction, drive online and omni-channel sales, and reduce costs. This role embraces experimentation and learning and is energized by the spirit of continual improvement. The position requires a high level of cross-functional collaboration with lines of business, integrated marketing, creative studios, customer care, UX, business insights, etc. The position reports on, analyzes, and uses historical data, site/campaign performance, and research to inform strategy and prioritize work based on business impact. They influence and support new features and functionality launches to increase activations and support the overall customer experience. This role operates autonomously; Designs strategy; Defines input and output goals; has strong executive presence and has command of channel health and success measurement; Experienced with tools and able to train other team members.

Requirements

• Bachelor's Degree (Required)
• 7-10 years Experience in Digital Marketing, Digital Merchandising, eCommerce or similar field. Required
• 4-7 years Experience using data and metrics to measure impact and determine improvements Required
• 4-7 years Cross-functional project management experience Required
• 2-4 years Internet B2C commerce experience responsible for site merchandising Required
• 2-4 years Experience in project scoping, forecasting and planning, budget management, risk management and change control management Preferred

Nice To Haves

• 2-4 years Direct experience working in one or more of the following industries US wireless (e.g., carrier, OEM, software provider, infrastructure provider, consulting or research firm) Preferred
• Web Development Ability to do light html or other web language manipulation (Preferred)
• SQL Ability to write basic SQL (Preferred)
• Process Improvement Ability to identify process improvements to increase team efficiency and cost reduction. (Preferred)

Responsibilities

• Own and drive web strategy to deliver business outcomes across the prospect and base customer lifecycle, spanning activation, onboarding, engagement, retention, cross-sell, win-back, and saves.
• Define web strategy, measurement plan, user flows, and creative learning agendas to support business goals and enterprise initiatives as well as analyzing relevant data and insights to optimize campaign and site performance.
• Leverage valuable trends through data analysis, mapping the customer journey, defining customer segmentation, ideating marketing plans to deliver success against these customer segments and phases, building a testing roadmap, and working with key stakeholders to execute this roadmap.
• Identify experience gaps to understand customer satisfaction, motivation, etc. to develop deep insights into customer needs and behaviors to help inform traffic strategies and product roadmap.
• Define and execute tactics, test plans, and optimization across web for Prospect and Customer flows that deliver against acquisition and engagement KPIs to further business outcomes.
• Own the merchandising and traffic flow to move customers through the funnel and retain them, including customer segmentation and tailored experiences.
• Create artifacts needed to set up projects for success, including planning materials, impact sizing and forecasts, performance measurement, and applying learnings to optimize results.
• Identify opportunities for efficiency and automation and work cross-functionally on implementation.
• Communicate marketing objectives, strategy, and milestones to senior leaders and key stakeholders.
• Act as business investor and customer advocate to champion optimal digital experiences.
• Use consumer and market data and insights to develop hypotheses and create a test-and-learn plan for improving experiences and functionality across key areas in Digital.
• Lead transformation through continual optimization and building efficient and scalable processes.
• Codify learnings and share best practices across teams.

Benefits

• Medical, dental and vision insurance
• Flexible spending account
• 401(k)
• Employee stock grants
• Employee stock purchase plan
• Paid time off and up to 12 paid holidays
• Paid parental and family leave
• Family building benefits
• Back-up care
• Enhanced family support
• Childcare subsidy
• Tuition assistance
• College coaching
• Short- and long-term disability
• Voluntary AD&D coverage
• Voluntary accident coverage
• Voluntary life insurance
• Voluntary disability insurance
• Voluntary long-term care insurance
• Mobile service & home internet discounts
• Pet insurance
• Access to commuter and transit programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Telecommunications
• Education Level: Bachelor's degree