Sr. Demo Strategist, Customer Journey Management (CJM)
About The Position
The Opportunity We’re looking for a Senior Demo Strategist to own CJM demo strategy across Adobe Journey Optimizer (B2C & B2B), Campaign, Target, Marketo, Dynamic Chat, and Agentic Apps. You’ll be the single point of accountability for ensuring our global field and partner teams have compelling, current demo capabilities aligned with Adobe’s go-to-market motions. If you love turning complex technology into stories that sell—this role is for you! How You’ll Work This role follows our Demo Strategy Framework: Identify › Assess › Fill › Publish › Evangelize. You’ll work across every stage of this cycle—from surfacing new demo needs with PM, PMM, and Engineering collaborators, to performing delta analysis against existing inventory, to building and shipping the assets that close gaps. On the build side , you’ll develop demos across our three-tier model (video, clickable, live), own demo environment strategy and tooling (Demo System Next, Walnut, Consensus), and partner with internal engineering to translate gaps into live demonstrability. You’ll also lead Agentic Apps demo readiness—curating scripts and prompt libraries that showcase advanced agent capabilities. On the go-to-market side , you’ll champion discoverability through Demo Hub, actively enable the global field on new offerings, and own the feedback loop that keeps the strategy sharp. You’ll manage programs across tools, solutions, and industries—driving alignment, mitigating risks, and owning critical metrics reporting on demo effectiveness. This is a high-visibility role with real influence on how Adobe shows up in front of customers!
Requirements
- 5+ years in demo strategy, solutions consulting, pre-sales, or a related GTM role
- Direct experience with B2C and B2B digital marketing platforms (Adobe experience preferred)
- Technical fluency with platform workflows, schemas, data flow, and integration points in a martech ecosystem
- Track record managing complex, cross-functional programs across product, marketing, engineering, and field teams
- Excellent communicator—comfortable presenting to senior leaders and global audiences
- Strong academic credentials including a bachelor's degree in computer science, engineering, or Information Technology, and an MBA or equivalent experience
Nice To Haves
- PMP or PgMP certification is preferred.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
