Sr. Demand Planner

Bear Down Associates LLC•Fullerton, CA

3h•$100,000•Hybrid

About The Position

Bear Down Brands is a network of consumer brands focused on premium home, health, and personal care products, including Pure Enrichment (home wellness), Bentgo (food storage and lunch ware), and Verilux (light therapy). It is our mission to create elevated wellness essentials that enhance the way you care for yourself and the world around you. We’re seeking a full-time, experienced Sr. Demand Planner. The primary function of this role would be to ensure Sales forecast accuracy. This is a newly created, high-impact role responsible for owning and evolving our forecasting and demand planning processes, evaluating and implementing planning tools as needed, and partnering cross-functionally to support scalable growth. This role plays a critical part in supporting retail and e-commerce partners by developing accurate forecasts that incorporate seasonality, promotions, new product launches, and customer-specific dynamics. The ideal candidate brings strong analytical skills, CPG experience, and a proven ability to partner cross-functionally in a fast-paced business managing 500+ SKUs across 20+ key retail partners.

Requirements

Bachelor’s degree in supply chain, Business, Operations, or related field
5+ years of experience in demand planning, forecasting, or supply chain roles.
Experience in CPG or consumer products strongly preferred.
Experience supporting large retail chains and e-commerce customers.
Highly proficient in MS Office package (specifically Excel).
Experience with demand planning systems preferred (SAP IBP/APO, Oracle, Kinaxis, Anaplan, or similar).
Experience working with POS and retailer data; familiarity with Nielsen / IRI / Circana is a plus.
Detail-oriented with a proactive, continuous improvement mindset.
Strong analytical and problem-solving skills.
Ability to engage in multiple projects simultaneously.
Excellent communication and stakeholder management abilities.

Nice To Haves

Experience working with POS and retailer data; familiarity with Nielsen / IRI / Circana is a plus.

Responsibilities

Own end-to-end demand planning across SKUs, customers, and channels
Build rolling replenishment forecasts informed by historical sales, POS, seasonality, and promotions; use in-stock performance and customer scorecards to drive improvement.
Support key retail partners (Walmart, Target, Costco, Sam’s Club) and e-commerce accounts (Amazon) by strengthening forecast alignment, service levels, and inventory flow.
Lead the monthly demand review as part of the Sales & Operations Planning (S&OP) / IBP cadence.
Collaborate with the Sales team on a regular cadence to collect account inputs and update forecast assumptions (retailer forecasts, promo calendars, assortment and new item changes).
Partner with Supply Planning to align demand with capacity, lead times, and supply constraints; surface risks and opportunities early.
Partner with Product Development on forecasting new product launches, product variants and packaging updates. Conduct post launch analysis to improve future forecasting assumptions and capacity planning.
Improve in-stock performance while reducing excess/obsolete inventory and driving SKU rationalization.
Track and report KPIs (forecast accuracy, bias, inventory turns, service levels) and perform root-cause analysis to improve results.
Improve planning processes, tools, and data quality; document SOPs and best practices.