Sr. Demand Gen Manager, SMB

Pilot.com • San Francisco, CA

208d • $159,000 - $215,000

About The Position

As Pilot's (Sr.) Demand Generation Manager, you will play a pivotal role in accelerating our revenue growth. Your charter will be to lead the creation and implementation of marketing programs and strategies that will grow and accelerate qualified pipeline and closed revenue in the Growing Small Business vertical. This position requires a strategic, hands-on executor who can drive both self-serve customers and sales-led deals—whatever it takes to hit our targets. We're scaling to $100M in annual revenue. You'll lead that effort in our largest vertical, building the systems and strategies that get us there.

Requirements

• 7+ years of working experience with 5+ years hands-on experience in Demand Generation at a high-growth, high-velocity, B2B company, with exposure to selling into small businesses.
• T-shaped marketer with experience spanning across paid ads, outbound, content marketing, webinars, field events, social media, etc.
• Approach demand gen with an experimental mindset and are comfortable with data analysis to measure program impact.
• Familiarity with attribution, campaign performance and forecasting.
• Working knowledge of our MarTech stack - SFDC, Marketo, Bizible/Marketo Measure, and Google Analytics.
• Proven ability to thrive in a fast-paced startup environment, managing multiple projects and priorities simultaneously.
• Expert communicator and collaborator.

Responsibilities

• Develop and execute on a comprehensive demand generation strategy in the Growing SMB Vertical that supports our growth goals.
• Ensure the strategy aligns with company goals, integrating with product priorities, sales initiatives, and marketing objectives.
• Work closely with sales teams to understand their objectives, challenges, and feedback.
• Align strategies and campaigns with sales goals to support lead and pipeline generation.
• Facilitate sales and marketing alignment making sure we're getting insights, sharing campaign performance, and adjusting tactics with feedback from sales.
• Work with sales and product teams to develop messaging, positioning, and outreach tactics that engage prospects and accelerate pipeline generation.
• Plan and implement omni-channel campaigns across web, SEO, email, social, content, outbound, and events.
• Forecast, track and report on campaign performance.
• Run experiments in new channels and test campaign variables that will optimize performance.
• Collaborate cross-functionally to create compelling content that resonates with the target audience and drives lead generation.
• Utilize content across channels to engage prospects and nurture leads throughout the sales funnel.
• Build omni-channel lead generation programs.
• Oversee the lead lifecycle from lead creation through sales handoff, including lead gen, timely sales follow up, defining MQLs, building nurture programs that engage prospects.
• Create repeatable, scalable, always-on nurture programs that drive SQLs, meetings, and pipeline.

Benefits

• Flexible vacation/time-off policy
• All federal holidays are observed
• Competitive benefits package including wellness benefits
• Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks
• 401(k) plan

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 251-500 employees