PUBLICIS GROUPE-posted 2 months ago
$72,390 - $109,480/Yr
Mid Level
Hybrid • New York, NY
5,001-10,000 employees
Professional, Scientific, and Technical Services

Razorfish is looking for a Senior Analyst to join its Data Science and Analytics practice. This is an analytics, research, and consulting team that delivers data-driven insights to our clients. Each member of the team is aligned to one or more client and works closely with other Data Science team members, our clients, and colleagues across other disciplines such as: Client Management, Strategy, Search, Social, Media, User Experience, and Technology. Core areas of focus include applications in measurement planning and strategy, customer segmentations, testing frameworks, measurement and optimization solutions, performance reporting and analyses, personalization, and forecasting.

  • Be the lead data analyst for internal and external client project work and manage data team responsibilities within cross-capability workstreams.
  • Understand paid media channels and how they interact in a full-funnel marketing mix, as well as their impact on website experiences.
  • Execute in-depth analyses of channel performance and test and learning initiatives.
  • Own elements of the data process such as syntax and taxonomy management.
  • Collaborate cross-functionally with media planners, strategists, and activation teams for reporting, forecasting, and test design and setup.
  • Manage dashboard build and maintenance to ensure data accuracy across data and dashboards.
  • Own client readouts, measurement requirements, and QA of performance data across reporting outputs.
  • Ability to identify and focus on key issues and objectives based on internal team and client needs with oversight.
  • Effectively describes outputs and approach of analysis to internal audiences and clients.
  • Ability to own sections of learning agendas and measurement plans.
  • Design and analyze results of test and learn initiatives across key campaigns and tactics.
  • Execute frequent ad hoc and recurring data pulls to support ongoing business needs, creative testing, and campaign optimization.
  • Consistently demonstrates ability to synthesize implications ('so whats?') from analysis and refine approach.
  • Proficiency in Excel and Tableau; experience with Google Campaign Manager and social platform data tools.
  • Shows mastery of multiple data tools and platforms and techniques.
  • Mastery of statistical concepts and coding languages (e.g., SQL, Python, R).
  • Ability to assist in all aspects of vendor assessments.
  • Experience building and working within BI/Visualizations tools (Excel, Tableau, and PowerPoint).
  • Is an active listener and thoughtful communicator within internal and client discussions.
  • Raises questions based on data trends and patterns, explores hypothesis on causation.
  • Has ownership of own materials and able to answer questions logically and appropriately.
  • Participates appropriately in meetings, developing confidence in offering ideas and suggestions.
  • Begins to play leadership role in team discussions and is more comfortable voicing alternatives appropriately (supported with facts).
  • Able to independently create sections of client documents with minimal guidance in addition to leveraging pre-existing templates.
  • Takes comprehensive meeting notes with clear next steps for individual owners.
  • Has the ability to transform data into visually appealing presentations and able to adapt new formats as necessary.
  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
  • Business Resource Groups that support multiple affinities and alliances
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