Sr. Data Analyst

Tombras • Knoxville, TN

61d

About The Position

Tombras, a 400+ person, full-service, national advertising agency with a digital mindset, is seeking a Sr. Data Analyst. Where you’ll be working: Knoxville or Atlanta. Relocation may be provided. The Sr. Data Analyst will report directly to the Associate Director and VP, Analytics. You will be managing the planning, execution, evaluation and effective communication of data-driven, digital results and insights. This includes the development and implementation of holistic, cross-channel measurement (and testing) plans.

Requirements

• 3+ years of working with analysis of digital media channels in a business environment; prior experience working in an ad agency is a plus
• Strong working knowledge of Tableau
• Strong working knowledge of Marketing and Digital Marketing
• Strong working knowledge of Web Analytics Platforms (Google Analytics, Adobe Analytics, etc.)
• In-depth experience with AdWords, Facebook Business Manager, DCM is a plus
• SQL knowledge or experience with database administration a plus
• An analytical mind, an entrepreneurial spirit, and innovative strategic thinking
• Ability to collaborate with cross-functional teams and make recommendations
• Experience in presenting analyses to both small and large groups
• Bachelor's in Marketing or Analytics and/or equivalent work experience

Nice To Haves

• prior experience working in an ad agency is a plus
• In-depth experience with AdWords, Facebook Business Manager, DCM is a plus
• SQL knowledge or experience with database administration a plus
• Master's in Marketing or Business Analytics a plus

Responsibilities

• Developing (with team) and executing cross channel media measurement and testing plans
• Developing (with team) and executing sales funnel analysis, lifetime value analysis, customer segmentation and forecasting
• Developing (with team) and executing tagging strategy
• Ensuring appropriate analytics integration into agency production processes
• Interpreting media marketing data and analyze its effects on KPIs and ROI
• Delivering analyses (i.e. insights and actions) via the appropriate means (e.g. dashboards, deep dive analyses, infographics, etc.)
• Presenting results in a simple, story-telling fashion
• Collaborating with numerous partners and agency departments to keep analyses integrated and focused.

Benefits

• Dog-friendly offices
• Unlimited PTO
• Generous parental leave for primary and non-primary caregivers.
• Medical (PPO or High Deductible option) for employee + dependents
• 401(k) Participation
• Employer-paid Dental & Vision
• A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.
• New, Modern building in Downtown Knoxville

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 251-500 employees