Sr CRM Specialist- REMOTE

DSW (Designer Brands Inc.) • Columbus, OH

180d • Hybrid

About The Position

At Designer Brands, we don't just sell shoes-we create experiences that connect with over 23 million loyalty members across North America. As a Senior CRM Specialist, you'll be at the heart of that connection. This is your chance to shape how we engage with our customers through personalized, data-driven campaigns that inspire loyalty and drive growth. You'll join a collaborative, fast-paced marketing team that values creativity, innovation, and a deep understanding of our customers. Reporting to the Director of CRM, you'll lead the strategy and execution of promotional campaigns that make every customer feel seen, valued, and excited to return.

Requirements

• 3+ years in marketing or a related business field
• 1+ years in multi-channel CRM marketing execution
• Strong understanding of marketing and business planning
• Retail experience is a strong plus

Nice To Haves

• Proven ability to manage customer-centric campaigns from concept to optimization
• Strong organizational and project management skills
• Detail-oriented with a proactive, problem-solving mindset
• Comfortable juggling multiple projects and meeting deadlines
• Excellent communication and collaboration skills
• Foundational understanding of key marketing metrics, financial analysis, and ROI

Responsibilities

• Lead the end-to-end development of CRM promotional campaigns, from ideation to post-campaign analysis.
• Design and implement targeting strategies that deliver relevant, personalized experiences to our loyalty members.
• Partner with Merchandising to develop and execute the Gift With Purchase (GWP) program, including item sourcing and coordination, customer surveys and feedback loops, and logistics and promotional timing.
• Work closely with internal teams and external vendors to ensure seamless execution of campaigns.
• Align with merchandising partners to time and tailor merchandise-specific offers.
• Represent CRM in broader marketing initiatives, identifying opportunities for process improvements and innovation.
• Analyze campaign performance and share actionable insights with marketing leadership.
• Continuously refine strategies to improve customer engagement, sales, and ROI.
• Maintain and manage CRM calendars to ensure timely and accurate communications.

Benefits

• Free virtual health care
• Robust family/fertility benefits
• 401(k) w/ match
• Hybrid and remote work opportunities
• Training programs and professional development
• Education assistance
• 30% off at DSW & DSW.com, plus discounts across our family of brands

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees