Sr. Creative Strategist
About The Position
Wasserman operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale. Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We're a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans. Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 70 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com . Job Overview: Wasserman is a global sports, entertainment, and lifestyle-marketing agency with expertise in creating connections between brands, properties, talent, and consumers. Today, Wasserman offers global expertise in Athlete Management, Marketing, and Media. We’re looking for a Senior Strategist focused on integrated Sponsorships to join our NYC or LA office— someone who deeply understands how to unlock consumer insights, connect them with cultural and industry trends to develop inspiring, effective strategies and has a deep passion for sports and entertainment. In this role, you'll develop consumer-centric strategies across multiple channels for integrated sponsorships, ensuring all touch points work together to meet client goals while delivering an excellent user experience. You'll shape integrated communications plans and messaging strategies that drive engagement and impact.
Requirements
- 4-7 years of experience developing integrated strategies for sponsorships.
- Agency experience leading sponsorship strategies across diverse consumer brands.
- A collaborative mindset and proven ability to provide logical, strategic guidance that fuels creativity.
- A passion for new business and a drive to create standout, culture-shaping work.
- A fan of sports and entertainment.
- Independence, curiosity, and a deep appreciation for cultural trends.
- A commitment to excellence—willingness to go beyond standard hours when needed, proactively addressing challenges, and keeping a pulse on emerging platforms and trends.
Nice To Haves
- Experience working with or on behalf of properties/rights holders is preferred.
Responsibilities
- Transform observations and truths into compelling, original insights for integrated sponsorships.
- Be the go-to expert for quick-thinking POVs on platforms, industries, and client needs.
- Work closely with creative teams to develop ideas and ensure work aligns with strategic goals providing clear, actionable feedback.
- Bring consumer insight and platform expertise to every discussion.
- Demonstrate thought leadership in digital and social platforms, identifying trends and opportunities.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
