Sr. Copywriter

Crocs, Inc.•Westwood, MA

1d•$87,000 - $97,000•Hybrid

About The Position

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better. The Sr. Copywriter for HEYDUDE is responsible for shaping, elevating, and protecting the global brand voice across all consumer touchpoints. Reporting into the Creative team, this role partners closely with Integrated Marketing, Product, Digital Design, E-commerce, Wholesale, and Retail teams to develop compelling, on-brand copy that drives engagement and commercial impact across channels.

Requirements

Bachelor's degree in Marketing, Communications, English, or related field - or equivalent relevant experience.
5-7 years of experience in copywriting, marketing, or brand storytelling.
Strong understanding of SEO, e-commerce writing, and direct-to-consumer marketing best practices.
Exceptional command of the English language, grammar, and advertising writing styles.
Proven ability to proofread, edit, and elevate a wide range of marketing and business materials.
Highly organized, detail-oriented, and able to manage multiple projects in a fast-paced environment.
Strong collaborator with the ability to work effectively across cross-functional teams.
Portfolio demonstrating high-quality creative thinking, brand storytelling, and execution excellence.

Nice To Haves

footwear or fashion experience preferred

Responsibilities

Drive the development and execution of compelling, on-brand copy across all HEYDUDE channels, globally.
Work with Social Media team to help guide consistent messaging.
Work with VP of creative and creative team to maintain and evolve brand tone-of-voice.
Work with VP of creative and creative team to develop overarching seasonal brand copy that guides downstream marketing and channel activations.
Collaborate cross-functionally with Integrated Marketing, Product, Creative, Digital, E-commerce, Wholesale, and Retail teams.
Partner with Product and Marketing teams to develop product feature/benefit copy and brand storytelling.
Support day-to-day marketing needs including campaign copy, ecommerce content, emails, headlines, and CTAs.
Contribute to brainstorming, concept development, headline creation, and copy reviews across initiative