Sr Copywriter

Pacific Life • Newport Beach, CA

110d • $91,350 - $111,650

About The Position

Providing for loved ones, planning rewarding retirements, saving enough for whatever lies ahead - our policyholders count on us to be there when it matters most. It's a big ask, but it's one that we have the power to deliver when we work together. We collaborate and innovate - pushing one another to transform not just Pacific Life, but the entire industry for the better. Why? Because it's the right thing to do. Pacific Life is more than a job, it's a career with purpose. It's a career where you have the support, balance, and resources to make a positive impact on the future - including your own. We're seeking a talented Senior Copywriter to join our Institutional Division Marketing team working from our office in either Newport Beach, CA or Omaha, NE. The Senior Copywriter will be a part of the Product Marketing team, a dynamic and growing team that sits within the Institutional Marketing Department. You will work with team members throughout the division including Senior Leadership, Product and National Markets. You will play a pivotal role in helping develop our messaging, establishing our tone of voice, and ensuring our content resonates with our target audiences. You will also serve as editor/proofreader to ensure content is accurate, consistent and high-quality. You will develop public relations materials, work with product marketers to develop content for collateral, digital, and video, and help create concepts and messaging for marketing and thought leadership campaigns.

Requirements

• Bachelor's degree in English, Marketing, Journalism, or equivalent experience.
• 6+ years' experience immersed in writing copy for financial services.
• Advanced experience in writing copy for social ads and short-form content and familiarity with writing keyword rich content for SEO.
• Advanced experience writing press release copy and blogs, articles.

Nice To Haves

• Ability to deliver messaging in a new and compelling way.
• Strong financial services industry and/or insurance industry knowledge, particularly retirement income products.
• Experience writing for video; podcasts, story-driven videos, explainer videos.
• Experience writing/editing academic or research-oriented papers and determining how to communicate key insights.
• Creative writing experience.

Responsibilities

• Coordinate and write copy for public relations materials such as press releases, articles, blogs, social media posts and our website.
• Help create and edit copy for print and digital marketing communication projects directed to current and prospective customers in the institutional market.
• Translate complex concepts into consumer-friendly terms.
• Think creatively to help us stand out in market, while staying true to our brand.
• Work closely with and alongside designers, art directors and marketers and ensure writing follows compliance guidelines.
• Value research and use insights to inspire.
• Write, proofread, and edit original copy for projects requested by marketing associates and other internal clients.
• Create and maintain a copy style guide to help guide the division in terms of tone of voice, style and the correct usage of terminology.
• Proofread and sign off on copy prior to final distribution of marketing materials.
• Adapt to a constantly changing environment.
• Strong organizational, interpersonal, communication, presentation and leadership skills.

Benefits

• Prioritization of your health and well-being including Medical, Dental, Vision, and Wellbeing Reimbursement Account.
• Generous paid time off options including: Paid Time Off, Holiday Schedules, and Financial Planning Time Off.
• Paid Parental Leave as well as an Adoption Assistance Program.
• Competitive 401k savings plan with company match and an additional contribution regardless of participation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Insurance Carriers and Related Activities
• Education Level: Bachelor's degree