Warner Music Group-posted 1 day ago
$20 - $28/Yr
Full-time • Mid Level
Onsite • Los Angeles, CA

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: ● Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. ● Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans. ● Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises. WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent. A little bit about our team: The Artist Brand Management team is redefining catalog marketing. Our mission is to transform legendary artists and timeless music into living, breathing brands that matter right now - not just for their core fans, but new audiences discovering them every day on their preferred streaming platforms, socials, and beyond. Your role: As Sr. Coordinator, Artist Brand Management, you will be a part of a dynamic team responsible for developing and executing long-term artist brand strategies that position iconic artists in fresh, culturally relevant ways. This is about narrative building. You will partner across Creative, Social, Earned Media, and Commercial teams to turn data-driven insights into ideas that drive sustained streaming growth, artist affinity, and attribution.

  • Assist in the ideation, planning, and execution of comprehensive marketing campaigns for a roster of active artists, covering both physical and digital releases.
  • Work closely with Creative, Earned Media, Social, and Commercial teams to ensure brand alignment and consistent positioning across all global activations.
  • Analyze streaming data and audience KPIs to identify trends and benchmarks, sharing actionable insights to iterate on creative strategy and planning.
  • Manage release schedules, artist calendars, and databases, while leading all aspects of general office duties and administrative tasks.
  • Manage relationships with internal and external creative agencies to produce purposeful, high-impact content that aligns with the artist’s narrative.
  • Serve as a brand guardian to ensure all visuals and communications reflect the artist’s legacy and voice, while maintaining professional relationships with management and estates.
  • Identify opportunities for "always-on" engagement through cultural trends and storytelling, contributing ideas that challenge traditional marketing mindsets.
  • Manage budgets and purchase orders, acting as the primary liaison for finance and vendors to ensure all activations are accurately accounted for and paid.
  • Coordinate with Research & Analysis teams to gather audience insights and assist in creating high-quality project presentation decks via Canva, G Suite, and Microsoft Office.
  • Supervise promotional inventory, coordinate event logistics (including ticket buys and artist appearances), and manage the intern selection process.
  • Coordinate and partner with select artist management camps within the team’s roster across all areas of marketing.
  • A storyteller and strategist who is passionate about how timeless artists can connect with modern audiences
  • Adept with data, research, insights, and measurement tools, able to read dashboards and spot growth opportunities
  • Audience and consumer obsessed with a deep understanding of segmentation behaviors, affinities, watch-outs
  • Deeply connected to music culture, social media, and fan communities
  • Organized, proactive, and skilled at balancing multiple projects in motion
  • A strong communicator who thrives in a fast-paced, collaborative, and creative environment
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