Sr. Conversion Rate Optimization Specialist

Esri • Redlands, CA

294d • $72,800 - $135,200

About The Position

Join our ambitious team of collaborative, strategic, and analytical thinkers in contributing to the success of Esri’s corporate website. As a Senior Conversion & Content Optimization Strategist, you will be responsible for improving the performance and usability of Esri.com by conducting A/B tests and implementing data-driven insights. In this role you will use your strong background in A/B testing, website optimization, and data analysis. You will work closely with cross-functional teams to identify areas of opportunity and execute experiments that optimize content performance, improve conversion rates, and increase overall user experience.

Requirements

• 5+ years of experience in website optimization and A/B testing
• Strong analytical skills, including experience with data analysis and interpretation
• Proficient with A/B testing tools such as Adobe Target, Google Optimize, Optimizely, or VWO
• Strong understanding of and proficiency with web analytics tools such as Adobe Analytics, Google Analytics, Hotjar, and Mouseflow
• Strong organizational skills
• Able to document and maintain all A/B testing through use of Airtable or equivalent tools
• Strong communication and collaboration skills with the ability to work effectively with cross-functional teams across all levels of the organization
• Solid understanding of digital marketing and website design best practices
• Ability to travel as needed
• Bachelor's in business, marketing, statistics, web analytics, data science, or related

Nice To Haves

• Familiarity with web personalization
• Master’s in business, marketing, statistics, web analytics, data science, or related field

Responsibilities

• Develop, implement, and manage an A/B testing strategy and framework for Esri.com.
• Use tools such as Adobe Target, Adobe Analytics, Mouseflow, Airtable, and SharePoint to track and report on the performance of A/B tests.
• Support personalization through A/B testing of personalized content.
• Collaborate with UX designers, analysts, researchers, campaign managers, and product marketing managers to identify opportunities for optimization.
• Present findings and insights to key stakeholders, and provide recommendations for future testing and optimization strategies.
• Develop hypotheses and create test plans to validate these hypotheses.
• Create, execute, and analyze A/B tests with the goal of optimizing user experience and content performance, and increasing conversion rates.
• Analyze website and marketing data to identify trends and opportunities for improving user engagement, conversion rates, and content performance.
• Stay up-to-date with the latest trends in content optimization, conversion rate optimization, and A/B testing methodologies.

Benefits

• Medical, dental, vision, basic and supplemental life insurance for employees (and their families)
• 401(k) and profit-sharing programs
• Minimum accrual of 80 hours of vacation leave
• Twelve paid holidays throughout the calendar year
• Opportunities for personal and professional growth

What This Job Offers

• Career Level: Senior
• Education Level: Bachelor's degree