Sr. Content Strategist, IDC CX Content Strategy, AWS Marketing

Amazon • Austin, TX

22h

About The Position

The Content Strategist is responsible for developing and executing comprehensive
content strategies that guide customers through a cohesive AWS narrative across
every touchpoint of their journey. This role will use our standardized messaging
hierarchy to ensure strategic alignment between messaging, audience needs, and
business objectives while maintaining consistency in brand voice and customer
experience. While the Content Strategist does not own creation of the messaging
within the content, they do drive the strategic vision that informs content
creators on how best to deliver consistent, personalized, content experiences
that educate, engage, and empower customers to make informed decisions.
With a focus on audience engagement and driving consistent storytelling and
messaging, the Content Strategist's key responsibilities include conducting
audience and content audits, creating content strategies and lifecycle
calendars, overseeing content creation (though not necessarily producing it),
and analyzing content performance metrics to inform continuous improvement. The
role involves collaborating with Content Studio, Digital Strategy, Campaign
teams, and subject matter experts to deliver compelling, high-quality content
across various platforms and formats while ensuring strategic direction and
messaging is consistently executed with each content piece—whether blogs,
infographics, or videos, etc. —to strengthen brand voice and tell a cohesive
narrative to all decision makers and influencers in the buying process.
Additionally, the Content Strategist partners with the Channels team, Digital
Strategists, and Content Studio to determine optimal content formats that
maximize customer engagement based on persona, customer journey stage, and
content placement.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience driving direction and alignment with cross-functional teams

Nice To Haves

• Experience communicating results to stakeholders
• Experience managing content development, and campaigns
• Experience guiding creative input, development and execution from concept to completion

Responsibilities

• Develop and execute overarching content strategies aligned with AWS goals and target audiences
• Conduct thorough audience and content audits to inform strategy
• Create and manage content calendars and information architecture
• Oversee content creation across various formats (blogs, infographics, videos, etc.)
• Optimize content for SEO and multi-platform distribution
• Analyze performance metrics and recommend improvements
• Collaborate with cross-functional teams (design, peer marketing teams, subject matter experts, etc) to drive alignment across execution touchpoints.
• Ensure brand and messaging consistency across all content
• Determine optimal content formats based on persona to drive engagement, lead generation, and brand loyalty

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed