USA TODAY Co.-posted 9 days ago
$58,000 - $90,625/Yr
Full-time • Mid Level
Remote

USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.usatodayco.com The USA TODAY NETWORK is seeking a data-minded journalist with audience expertise who can help newsrooms drive audience and subscription growth, build retention by combining digital analytics and audience research with content strategy and best practices. This position can be remote from all states except for Alaska and Hawaii, but preference will go to candidates based in the Detroit or Michigan area. The position allows for work from home, as well as flexible in-office opportunity. This position will report to the USA TODAY Network Content Strategy/Analytics team and works primarily with the Detroit Free Press. The position also requires collaboration with editors across the region and company. This is an opportunity to make a difference in USA TODAY CO.’s effort to save local news.

  • Create and monitor reporting and KPI progress, including metrics for loyalty, engagement.
  • Translate data points into actionable insights around coverage and how we reach audiences.
  • Collaborate with journalists to develop tactics and best practices to help reporters and editors remain focused on the content our audiences seek, no matter the platform.
  • Actively participate in the newsroom, monitor story selection and trends; help plan and elevate coverage decisions.
  • Host trainings on best practices, data-informed decision making and use of analytics tools.
  • Partner with product, consumer marketing for holistic audience growth.
  • Experience as a digital leader in a news operation. Prior experience in a digital, print or television news operation is required. Journalism experience is mandatory.
  • 7+ years of journalism digital or leadership experience and understanding of the modern digital media landscape.
  • 3-5 years of experience in analytics, with a preference for content analytics.
  • Passion for helping local editors and reporters craft indispensable journalism that serves the local community.
  • Aptitude for and experience validating, collecting and interpreting data.
  • Pro-active leader that can manage their time and prioritization of tasks.
  • Experience using and building reports with Google Analytics and Parse.ly or similar tools.
  • Advanced skill in Microsoft Excel, including creating pivot tables from complex datasets and understanding of basic Excel formulas.
  • Proven success in collaboration and building trusting relationships.
  • Effective communication. Must be comfortable presenting data in an accessible way to a room of inquisitive journalists.
  • Preference will be given to journalists that have experience developing, executing and iterating on audience growth strategies.
  • Experience in newsletters, social, SEO, video, sports or other specialty roles is exciting and should be outlined in your application.
  • SQL and experience with using AI to analyze data a bonus
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