Sr. Content Marketing Strategist (Wholesale banking)

Truist Financial • Charlotte, NC

123d

About The Position

Inspiring and building better lives and communities. Delivering care for our clients in every interaction. We're Truist. And we're looking for talented content professionals who thrive in an energetic, agile environment. As a teammate in our in-house creative agency, you'll become the voice of Truist—specifically on our Wholesale team, which includes our commercial, corporate and investment banking, and wealth segments. You'll create strategic content for client communications and experiences to consistently deliver the Truist brand voice throughout the organization. You'll strive to provide a distinctive content experience that helps drive client engagement, retention, and positive client behavior.

Requirements

• Bachelor's degree in English, Marketing, Communications, Business Administration or related field, or equivalent education and related training.
• 5+ years of content marketing-related experience, or an equivalent combination of education and experience.
• Excellent writing and editing skills, including advertising/promotional/educational copywriting.

Nice To Haves

• Excellent communication skills, including ability to present ideas and solutions in a clear and compelling way.
• Ability to think strategically and creatively to achieve marketing objectives and optimize the client experience.
• Specialized content marketing and/or broad knowledge and expertise of principles, practices, theories, and/or methodologies associated with the Marketing discipline.
• Technical proficiency with Microsoft suite and Adobe creative suite.
• Financial industry experience.
• Master's degree in English, Marketing, Business Administration, Communications, or related field.

Responsibilities

• Be the Truist brand voice by championing our verbal identity principles through effective content strategy, writing, and editing.
• Develop and execute content strategies to meet marketing objectives for aligned team(s) and work streams.
• Write and edit outstanding copy that's quickly engaging, easy to understand, on-brand, and backed by data and research.
• Collaborate with business partners, marketing and brand strategists, designers, legal and compliance partners, and other key stakeholders.
• Follow, promote, and add to grammar and format guidelines to ensure quality, consistency, and brand alignment.
• Understand, apply, and disseminate content strategies and best practices in cross-functional teams.
• Adopt new and existing technology to capture, store, deliver and preserve Truist content.
• Practice quality assurance procedures at each deliverable stage to maintain content integrity.

Benefits

• Medical, dental, vision, life insurance, disability, accidental death and dismemberment.
• Tax-preferred savings accounts.
• 401k plan.
• No less than 10 days of vacation during the first year of employment.
• 10 sick days.
• Paid holidays.
• Defined benefit pension plan, restricted stock units, and/or a deferred compensation plan may be available.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Credit Intermediation and Related Activities
• Education Level: Bachelor's degree