Sr. Content Marketing Specialist, Video

About the position

Esri's Video Storytelling Team seeks a strategic marketer to help expand the reach of our award-winning films. You'll play a key role in shaping our distribution strategy, collaborating with Esri's social, PR, and marketing teams and partners like GIS influencers and National Geographic. This role focuses on developing and executing innovative plans to get our stories in front of more extensive, targeted audiences. If you're passionate about strategic marketing and ready to boost the visibility of impactful content, we'd love to hear from you!

Responsibilities

• Developing External Audiences for Videos
• Work cross functionally with Esri’s social media team, web team, public relations team, marking team, and others to develop opportunities for video storytelling amplification and assure that video content is best promoted across Esri’s social platforms (particularly YouTube)
• Work with Esri’s web team to advise on and promote the incorporation of video into online digital user experiences and assure that video UI/UX best practices are implemented
• Work with Esri’s public relations and marketing media buying teams to find and/or propose promotional synergies
• Work with Esri producers on re-purposing or creating video content for digital channels
• Work with studio producer on the creation of switched, quick-turn studio content for digital
• Leverage existing partnerships with Esri users, influencers, and partners (such as Jane Goodall Institute, National Geographic, and more) and create new partnerships for content co-promotion and distribution
• Support Video Distribution among Internal Audiences
• Oversee and support a number of internal resources that help disseminate video content to key constituencies within Esri such as a monthly internal e-newsletter informing Esri staff of new video releases and maintenance of online library of produced videos for distribution to Esri staff
• Advise Esri staff in Sales, Brand Marketing, and Product Marketing teams on how they can use video to communicate with their audiences in a variety of methods
• Research
• Liaise with Esri analytics team members to track performance of videos on digital platforms and other distribution channels in order to create reports for Executive Producers and advise on content strategy
• Research best practices in video promotion and web interface design as it relates to video as well as stay current with video trends on social platforms and media buying opportunities on digital platforms

Requirements

• 5+ years of experience in marketing, creative services promotion, or related field
• Must have demonstrated success in amplifying video-centric messaging and storytelling via digital platforms
• Experience in supporting, strategizing, and creating campaigns on digital platforms
• Ability to form strong working relationships within creative and marketing teams across the organization to find opportunities for, and implement the promotion of videos
• Experience copywriting or overseeing freelance copywriters
• Ability to work with digital analytics team to track online performance of videos and recommend content strategy based on findings
• Strong organizational skills and attention to detail
• Ability to work in a team setting, independently, and on multiple tasks simultaneously in a fast-paced, deadline-driven environment
• Bachelor’s in Journalism, Public Relations, Marketing, English, Creative Writing, Video Production, or other communications discipline
• Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.

Nice-to-haves

• Experience managing and promoting YouTube content
• Knowledge of best practices as related to using video content in digital advertising is a plus
• Video production experience using Adobe software to modify content for digital platforms and/or studio-based quick-turn production
• Knowledge of, and experience with, executing digital video media buys on YouTube and other platforms

Benefits

• Industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families)
• 401(k) and profit-sharing programs
• Minimum accrual of 80 hours of vacation leave
• Twelve paid holidays throughout the calendar year
• Opportunities for personal and professional growth